Custom Store Design
Bespoke WordPress theme design built specifically for eCommerce conversion — not a generic theme with a WooCommerce plugin bolted on.
WooCommerce Development Agency Melbourne — Custom WordPress eCommerce Stores, Plugin Development & Migration for Australian Businesses
WooCommerce Development That Gives You Full Control Over Your Online Store
PMGS Digital Marketing builds custom WooCommerce stores on WordPress — full design control, unlimited product flexibility, no platform transaction fees and complete ownership of your code and data. Built for businesses that need more than a template.
WooCommerce Experts | 60+ Stores Built | Melbourne Based
WooCommerce Experts | 60+ Stores Built | Custom Plugin Development | Same-Day Support | No Lock-In
Why Choose WooCommerce for Your Australian Online Store?
WooCommerce is the most flexible eCommerce platform available. Built on WordPress, it gives you full code access, complete data ownership and no platform transaction fees — making it the ideal choice for businesses that need more control than hosted platforms like Shopify offer.
The trade-off is that WooCommerce requires proper development to perform well. A poorly built WooCommerce store suffers from slow page loads, plugin conflicts, security vulnerabilities and checkout issues that drive customers away.
PMGS builds WooCommerce stores that leverage the platform's flexibility without the pitfalls. Custom theme development, strategic plugin selection, server optimisation and B2B functionality — all built to scale as your business grows.
WooCommerce Development Services We Provide
From custom builds to platform migration — full WooCommerce development under one roof.
WooCommerce Build
Full WooCommerce setup — products, variations, attributes, shipping zones, tax configuration and checkout flow optimisation.
Plugin Development
Custom WooCommerce plugins for unique business requirements that off-the-shelf solutions can't address.
Platform Migration
Migrate from Shopify, Magento, BigCommerce or any platform to WooCommerce with products, customers and SEO equity preserved.
Speed Optimisation
Server configuration, caching, image optimisation and database tuning for fast page loads on every device.
Payment Integration
Stripe, PayPal, Afterpay, Square, eWAY and custom gateway integration with PCI-compliant configuration.
B2B & Wholesale
Wholesale pricing tiers, trade account applications, minimum order quantities and B2B-specific checkout flows.
Ongoing Support
Plugin updates, security patching, feature development and performance monitoring to keep your store healthy.
What's Included in This PMGS Service
- Custom WordPress theme design
- WooCommerce installation and configuration
- Product catalogue setup and migration
- Variable and grouped product configuration
- Shipping zone and rate configuration
- Tax configuration (Australian GST)
- Payment gateway integration
- Checkout flow optimisation
- Custom plugin development (if required)
- SEO foundation setup
- Speed and performance optimisation
- Google Analytics 4 and GTM setup
- Staff training and handover
- 30-day post-launch support
- Ongoing maintenance plans available
- No lock-in contracts
WooCommerce vs Shopify — Which Platform Is Right for Your Business?
Both platforms have clear strengths. The right choice depends on your business requirements, technical resources and growth plans.
| Factor | WooCommerce | Shopify |
|---|---|---|
| Customisation | Unlimited — full code access and plugin ecosystem | Limited to Liquid themes and Shopify App Store |
| Hosting | Self-hosted — choose your own server for performance | Fully hosted by Shopify — no server management |
| Transaction Fees | No platform fees — payment gateway fees only | Shopify Payments (no fee) or third-party + 0.5–2% |
| Best For | Complex stores, B2B, custom functionality, large catalogues | Simpler stores wanting speed, ease and low maintenance |
| Plugin Ecosystem | 50,000+ WordPress plugins for any requirement | Shopify App Store with curated apps |
| PMGS Builds? | Yes — WooCommerce specialists | Yes — Shopify Partners |
What Goes Wrong With DIY or Cheap WooCommerce Builds?
Plugin bloat, weak hosting and neglected updates turn flexibility into fragility and lost revenue.
Plugin Overload
Too many poorly chosen plugins cause conflicts, slow performance, security holes and unexpected errors that break your store for customers.
Slow Performance
Unoptimised hosting, oversized images, bloated databases and poorly written code create page load times that kill conversions and Google rankings.
Security Vulnerabilities
Outdated WordPress core, WooCommerce and plugins are the number one target for hackers. An unpatched store is a ticking time bomb.
Poor Checkout UX
Complex, multi-step checkout flows with limited payment options drive cart abandonment rates above 70% — losing sales at the most critical moment.
No Scalability
Stores built without proper architecture break under traffic growth and expanding product catalogues. What works at 100 products fails at 1,000.
No Code Ownership
Cheap agencies often retain code access and hosting control. If the relationship ends, you can't access your own store.
Getting Started Is Simple — We Handle Everything
Discovery through launch — custom WordPress eCommerce without template shortcuts.
Step 1 — Discovery
We map out your requirements — products, variations, integrations, shipping, payment needs, B2B functionality and growth targets.
Step 2 — Design
Custom WordPress theme design with eCommerce-specific UX wireframes, mobile-first layouts and conversion-focused product page templates.
Step 3 — Build
WooCommerce development, product setup, plugin integration, payment configuration and checkout optimisation.
Step 4 — Test & Launch
Comprehensive QA testing across browsers and devices, speed optimisation, then managed go-live with zero downtime.
Step 5 — Support
Staff training, 30-day post-launch support and optional ongoing maintenance for updates, security and feature development.
Trusted by 60+ Australian Online Stores
60+
WooCommerce Stores Built
< 2s
Avg. Load Time
40%
Avg. Conversion Lift
Same Day
Support Response
Proven Results That Drive Growth
Companies enhancing the buyer experience with our digital marketing services. See how we can help your business grow.
Jetaway Airport Parking SEO
Search Console–led optimisation for Jetaway Airport Parking — sharper intent alignment on Melbourne Airport parking queries, metadata and snippet performance, plus measurable gains in rankings, organic traffic share, and tracked keyword visibility.
29Top 10 Rankings — Keywords
↑ 9.4Avg. Position
6.1KMonthly Organic Visitors
J&V Elite Motors SEO
Local SEO and on-page uplift for J&V Elite Motors — top‑5 movement on transactional Dandenong queries, suburb landing pages across the south‑east, and sustained organic visibility backed by qualitative performance reporting.
2Local Keywords in Top 5
#9 → #3Used Car Dealers Dandenong
#10 → #4Car Yard Dandenong
J & V Elite Motors Website Design
A conversion-led used car site for Dandenong shoppers — inventory-led flows, strong local trust cues, and verified desktop PageSpeed benchmarks including 100/100 Best Practices and 0.005 CLS.
100/100Best Practices (Desktop)
0.005CLS (Desktop)
0.6sFCP (Desktop)
OZ Homes Insulation SEO
Nationwide insulation eCommerce SEO for ozhomesinsulation.com.au — 433 AU keywords monitored, 215 ranking in positions 1–5, branded #1, and measurable gains on insulated plasterboard and commercial product intents (Ahrefs + GSC-aligned reporting).
433Organic Keywords Ranking AU
215Keywords in Top 5 Positions
#1“OZ Homes Insulation” Branded
Pacific Sensor Technologies SEO
GSC-led technical SEO, intent-mapped category and service pages, and scalable IA for a national B2B instrumentation catalogue — with authority growth across backlinks, AI Overview citations, and competitive SERPs.
251Keywords Ranking
46Top-3 Positions
4.7KBacklinks (+743)
Pacific Sensor Technologies Web Design
How PMGS reworked PST’s homepage hierarchy so technical buyers can discover products faster while Calibration, Rental, and On-Site Services sit visibly alongside catalogue content — anchored to a measurable PageSpeed benchmark.
69Performance
84Accessibility
92SEO
HiTech Power Solutions SEO
How PMGS helped an Australian caravan electrical supplier lift average ranking position, grow click-through rate and expand indexed product pages in Google Search Console.
+8.6Avg Position Gain
+30%CTR
–1,425+ Keywords
Renma Windows & Glazing SEO
Technical SEO, intent-led on-page and local visibility for a Tullamarine aluminium windows & doors manufacturer — sharper commercial rankings, stronger GBP, and compounding organic sessions.
+167%Organic Traffic
#1Ranking for "Renma Windows
+22Positions on "Servery Window
Happy Sprouts Early Learning SEO
Multi-location local SEO across Craigieburn, Beveridge and Greenvale — stronger centre pages, GSC-led refinements, and alignment between Google Business Profile traffic and on-site enrolment journeys.
#2Google
16Top-10 Keywords
–1,900+ Monthly Searches
Greater Geelong Medical Centre
Bulk-billing GP clinic in central Geelong — migrated from a Wix subdomain to greatergeelongmc.com.au with HotDoc booking, bulk-billing messaging, and PSI Desktop 79 with verified Core Web Vitals.
79PSI Desktop Performance
92/100PSI SEO Score
96/100PSI Best Practices
Greater Geelong Medical Centre Google Ads
How PMGS helped a Geelong medical clinic turn high-intent local search and Performance Max into 132 tracked patient bookings and phone enquiries in two weeks — with verified account metrics.
132Conversions in 14 Days
–A$3.44 Avg Cost per Conversion
10.39%Conversion Rate
Meta Ads for Medical Centre: 72 Patient Leads
Full-funnel Meta Ads for Greater Geelong Medical Centre — awareness, lead generation and HotDoc traffic, with 72 patient leads and strong local reach across Greater Geelong.
72Leads
6,022Clicks
52,392People Reached
Denture Clinic Web Design
How PMGS launched nextgendental.com.au for a Campbellfield denture clinic — calm teal-and-white UX, six service pages, booking CTAs end-to-end, and launch-day PageSpeed scores built for an older patient audience.
91/100Accessibility
81/100Desktop Performance
0.005CLS
ITC Asset Management Website Redesign
How PMGS rebuilt itcassetmanagement.com.au — trust-led dark hero, embedded Submit Your Request, sticky Sydney phone CTAs and launch-day PSI scores topping SEO and Best Practices for corporate e-waste and ITAD buyers.
100/100SEO
100/100Best Practices
97/100Accessibility
GPT Tools eCommerce Website Redesign
Modernising GPT Tools’ online store — sharper retail UX for categories and offers, stronger trust cues for trades and DIY buyers, plus PageSpeed and Core Web Vitals improvements across mobile.
65Mobile PSI Performance
PassedCore Web Vitals (field data)
2.3sLCP (field data)
GPT Tools Google Ads
Google Ads restructuring, clearer tracking signals, Performance Max alignment, and ongoing optimisation — building a scalable paid acquisition channel alongside GPT Tools’ eCommerce footprint.
3Core Paid Services Managed
4Strategic Improvement Pillars
5/5Client Satisfaction
Great Alpine Caravans Website Redesign
Refreshing Great Alpine Caravans’ web presence — models-first browsing, trust-led storytelling, and Lighthouse-backed desktop PSI scores tailored to travellers comparing Australian-built caravan lines.
75Desktop PSI Performance
93Accessibility
100Best Practices
Renma Website Redesign
Positioning Renma as a premium Melbourne windows and doors supplier online — clearer IA, stronger trust signals, conversion-focused forms, and desktop PageSpeed Insights scores in the mid‑90s.
95Performance
1.0sLCP
0.8sFCP
Dynamic Sawing & Drilling Web Design
New dynamicsawcut.com.au — industrial UX, WordPress + Elementor, conversion-first CTAs and verified PageSpeed Insights: 96/100 desktop Performance, 83/100 mobile, 0 CLS and 1.0 s desktop LCP (Lighthouse 13.0.1).
96/100Desktop Performance
83/100Mobile Performance
1.0sLCP (Desktop)
Procom Plastics Website Redesign
Rebuild for procomplastics.com.au — structured product and industry navigation, carousel removal for leaner payloads, clearer CTAs across eight verticals and twelve product ranges, anchored to PageSpeed Insights baselines.
65Mobile PSI
85Desktop PSI
24.1sMobile LCP
Explore Our Full eCommerce Solutions
WooCommerce pairs with Shopify alternatives, SEO, PDP optimisation, payments and strategy.
Shopify Development
Custom Shopify stores
Learn MoreWooCommerce Development
WordPress eCommerce
eCommerce SEO
Rank products on Google
Learn MoreProduct Page Optimisation
Convert more visitors
Learn MorePayment Gateway Integration
Secure payment setup
Learn MoreeCommerce Strategy
Growth planning and roadmap
Learn MoreView All eCommerce Solutions
See every eCommerce service in one place.
Learn More
Complete Your eCommerce Growth With PMGS
Extend your WooCommerce build with design, dev, organic, paid and social.
Web Design
Landing pages and storefronts designed for conversion.
Learn MoreWeb Development
Custom development for complex eCommerce requirements.
Learn MoreSEO
Organic rankings that drive free traffic to your store.
Learn MorePPC
Google Shopping and search ads driving immediate sales.
Learn MoreSocial Media Marketing
Social commerce and paid social for product promotion.
Learn MoreAll-In Digital Marketing
Full-channel strategy built around your eCommerce growth.
Learn More
What Our Clients Are Saying
Real feedback from Australian businesses, clubs and organisations we've supported with websites, SEO and digital marketing.
Frequently Asked Questions
Answers about WooCommerce cost, migration, security, plugins, hosting and B2B.
WooCommerce development costs depend on the complexity of your store — product catalogue size, custom functionality, integrations and design requirements. PMGS provides fixed-scope quotes with clear deliverables. Contact us for a tailored quote.
Yes. PMGS handles full platform migrations to WooCommerce, preserving products, customers, order history and SEO equity through proper URL redirects and structured data migration.
Yes, when properly configured. PMGS sets up PCI-compliant payment gateways, SSL enforcement, security hardening and regular update protocols. WooCommerce itself supports all major Australian payment gateways with secure processing.
Yes. When off-the-shelf plugins don't meet your requirements, PMGS develops custom WooCommerce plugins built specifically for your business — from pricing logic and shipping calculators to CRM integrations and workflow automation.
WooCommerce performance depends heavily on hosting quality. PMGS recommends Australian-hosted managed WordPress hosting with server-level caching, CDN integration and automatic backups. We can also manage your hosting through our Managed Web Services.
Yes. PMGS builds WooCommerce stores with tiered wholesale pricing, trade account registration, minimum order quantities, bulk ordering and B2B-specific checkout flows. WooCommerce's flexibility makes it one of the best platforms for B2B eCommerce.
Yes. Every PMGS WooCommerce build includes an SEO foundation — clean URL structure, meta tags, product schema, image optimisation, sitemap configuration and internal linking. For ongoing SEO, our eCommerce SEO service provides dedicated optimisation.
Yes. PMGS offers 30-day post-launch support included with every build, plus optional ongoing maintenance covering WordPress and WooCommerce updates, security patching, plugin management and feature development.
Ready to Build a WooCommerce Store With Full Control? Get a free WooCommerce consultation from PMGS
We'll review your requirements and show you what a custom WooCommerce build looks like for your business. Call us: 1300 946 484