Individual Case Study
HiTech Power Solutions SEO — +8.6 Position Improvement and +30% CTR Growth in 6 Months
How PMGS helped an Australian caravan electrical supplier lift average ranking position, grow click-through rate and expand indexed product pages in Google Search Console.
+8.6 Avg Position Gain | +30% CTR | 1,425+ Keywords | 10,200 Pages Indexed
Client overview
The Client
HiTech Power Solutions is an Australian-owned electrical and electronic business specialising in recreational vehicle (RV) and caravan power systems. Based in Somerton, Victoria, HiTech supplies a comprehensive range of products including LiFePO4 lithium batteries, solar panels, pure sine wave inverters, battery chargers, DC-DC chargers, GPS trackers, caravan downlights and a wide range of electrical accessories.
More than just a distributor, HiTech also develops custom electronic circuits and power management systems tailored to the caravan industry. Their flagship products include the PowerSync 3680 all-in-one RV power management system and their proprietary HiTech All-in-1 Charger. The company needed to increase its organic search visibility to compete with larger national retailers and established caravan accessory brands in the Australian market.
The Challenge
HiTech Power Solutions had built a strong product range and a growing reputation within the caravan and RV community, but their website was struggling to capture organic search traffic. With an average ranking position of 26 across their keyword portfolio, most of the site's content was buried deep in Google's search results — well beyond where buyers typically click.
The e-commerce site had thousands of product pages but a significant indexation challenge: over 11,000 pages were not indexed by Google, while only a portion of the site's valuable product content was making it into search results. This meant potential customers searching for caravan electrical products, lithium batteries, solar panels and inverters were finding competitors instead.
Additionally, the site's click-through rate sat at just 1.0%, indicating that even when pages did appear in search results, the meta titles and descriptions were not compelling enough to attract clicks. Brand searches for variations of "hitech power solutions" and "hi tech" were scattered across multiple keyword variations, diluting visibility.
Problem Summary
- Weak average ranking position — Average position of 26 placed most product pages on page 3+ of Google, well outside the click zone
- Low click-through rate — Only 1.0% CTR across 413K impressions in the previous 6-month period
- Indexation gap — 11,100+ pages not indexed vs 10,200 indexed, preventing key product pages from appearing in search
- Fragmented brand visibility — Brand searches split across "hitech", "hi tech", "hitech power solutions" and other variations, reducing brand search dominance
The PMGS Strategy
PMGS implemented a multi-layered SEO strategy designed to address the three core challenges: poor ranking positions, low CTR, and indexation issues. The approach combined technical SEO remediation with on-page optimisation and strategic content alignment to move product pages from page 3+ into the top 20 positions where real traffic begins.
A key focus was optimising the highest-value product pages — the HiTech All-in-1 Charger, blocking diode, RV gas water heater, and solar products — with targeted keyword research, improved meta titles and descriptions, and enhanced product content that matched buyer search intent.
PMGS also worked on consolidating brand search visibility by ensuring the homepage and key landing pages were properly optimised for all brand name variations ("hitech", "hi tech", "hitech power solutions"), reducing cannibalisation and strengthening brand authority in search results.
Strategy Pillars
1. Technical SEO & Indexation Growth
Audited and addressed indexation issues across 11,000+ non-indexed pages. Improved sitemap structure, resolved crawl errors, and prioritised indexation of commercial product pages. Indexed page count grew from approximately 8,000 to 10,200 during the engagement.
2. Ranking Position Recovery & Improvement
Targeted the most commercially valuable product pages with on-page optimisation including meta titles, descriptions, heading hierarchy and internal linking to move the site's average position from 26 to 17.4.
3. CTR Optimisation
Rewrote meta titles and descriptions across key product and category pages to include compelling value propositions, pricing signals, and Australian-specific modifiers. This directly improved CTR from 1.0% to 1.3% (+30%).
4. Product Page SEO
Optimised individual product pages with unique descriptions, product schema markup, and targeted long-tail keywords such as "240v battery charger with solar input" and "caravan downlights" to capture high-intent buyers.
5. Brand Search Consolidation
Consolidated brand visibility by optimising the homepage and key pages for all brand name variations, ensuring HiTech Power Solutions dominates its own brand search results across Google.
The Results
Over a 6-month period, HiTech Power Solutions achieved significant improvements in ranking positions, click-through rates, and indexed page count through the PMGS SEO engagement. Most recent quarter (3 months): 1,740 total clicks; 142,000 impressions (+14.5% vs previous 3 months); average CTR 1.2%; average position 18.2; 1,425+ active keywords.
6-month overall performance
Google Search Console — last 6 months vs the previous 6 months (same window as the performance chart). Clicks and impressions can move with query mix and SERP changes; position, CTR and indexation are core outcome metrics here.
Baseline
Previous 6 months
Reporting
Last 6 months
Average position
Was
26
Now
17.4
+8.6 pts better
Average CTR
Was
1.0%
Now
1.3%
+30%
Total clicks
Was
3,950
Now
3,500
−11.3%
Total impressions
Was
413K
Now
266K
−35.6%
Indexed pages
Was
~8,000
Now
10,200
+27.5%
Top Performing Queries (3-Month Period)
Search terms with the strongest movement in the comparison window.
- 1
hitech power solutions
38 clicks, 469 impressions, 8.1% CTR, position 15.4
- 2
hitech
28 clicks, 1,859 impressions, 1.5% CTR, position 4.1
- 3
caravan downlights
8 clicks, 223 impressions, 3.6% CTR, position 10.9
- 4
hi tech power solutions
8 clicks, 304 impressions, 2.6% CTR, position 21.7
- 5
hitech power
7 clicks, 220 impressions, 3.2% CTR, position 19.6
- 6
hitech inverter
6 clicks, 224 impressions, 2.7% CTR, position 12.0
- 7
hitech solar
5 clicks, 790 impressions, position 12.9
- 8
240v battery charger with solar input
5 clicks, 48 impressions, 10.4% CTR, position 3.3
Top Performing Pages (3-Month Comparison)
URLs that gained the most organic clicks in the same period.
- 1
Homepage
248 clicks, 11,467 impressions
- 2
/products/hitech-all-in-1-charger/
133 clicks vs 119 previous (+12% increase, 3,670 impressions)
- 3
/products/blocking-diode/
60 clicks, 2,402 impressions
- 4
/products/rv-instant-gas-water-heater/
56 clicks, 5,756 impressions (+40% impression growth)
Key Highlights
The most significant achievement was moving the site's average ranking position from 26 (page 3) to 17.4 (approaching page 2), bringing thousands of keyword positions into the visibility zone where clicks actually happen. The CTR improvement from 1.0% to 1.3% demonstrates that the meta title and description optimisation is working effectively. The HiTech All-in-1 Charger product page emerged as the strongest performing product page with 133 clicks, while the long-tail keyword "240v battery charger with solar input" achieved a position 3.3 ranking with a 10.4% CTR — a textbook example of targeted product SEO delivering results.
What the Client Says
Since working with PMGS, our website rankings have improved dramatically. We are now appearing for product searches that our customers are actually using, and the increase in organic visibility has helped us compete with much larger retailers in the caravan accessories space.
Dam
HiTech Power Solutions
The Journey
Month 1-2: Technical Audit & Indexation Focus
- Comprehensive technical SEO audit of the full e-commerce site
- Identified 11,000+ non-indexed pages and prioritised commercial product pages for indexation
- Sitemap restructure and resubmission to Google Search Console
- Crawl error remediation and canonical tag implementation
- Initial on-page optimisation of homepage and top product pages
Month 3-4: On-Page Optimisation & CTR Improvement
- Rewrote meta titles and descriptions across key product pages to improve CTR
- Optimised the HiTech All-in-1 Charger page — grew to 133 clicks (+12%)
- Implemented product schema and structured data across product catalogue
- Improved internal linking between product pages, category pages and the homepage
- Average position began improving from 26 towards the high teens
Month 5-6: Position Consolidation & Keyword Expansion
- Average position reached 17.4 — an 8.6-position improvement from baseline
- CTR improved to 1.3% (+30% from baseline)
- Indexed pages grew to 10,200 (+27.5%)
- Long-tail keyword "240v battery charger with solar input" achieved position 3.3 with 10.4% CTR
- Continued expansion into caravan-specific product keywords and category optimisation
Services Used in This Project
- Technical SEO Audit & Remediation
- E-Commerce SEO
- On-Page Optimisation
- Product Schema & Structured Data Implementation
- Google Search Console Monitoring & Reporting
- Meta Title & Description Optimisation (CTR Focus)
- Content Optimisation
- Internal Linking Strategy
- Indexation Management
More Results Like This
Explore more PMGS work across e-commerce SEO, technical SEO and the caravan / automotive space.
Want Results Like These for Your Business?
If your e-commerce website is struggling with poor rankings, low click-through rates or indexation issues, PMGS Digital Marketing can help. We specialise in technical SEO, e-commerce optimisation and data-driven strategies that deliver measurable improvements to your organic search performance. Get in touch for a free SEO audit and discover how we can improve your search visibility and drive more qualified traffic to your online store.
