Full-funnel Meta Ads for Greater Geelong Medical Centre — awareness, lead generation and HotDoc traffic, with 72 patient leads and strong local reach across Greater Geelong.
72 Leads | 6,022 Clicks | 52,392 People Reached
Client overview
Greater Geelong Medical Centre is a community-focused medical practice providing GP and allied health services to families and individuals across the Greater Geelong region. As a growing clinic in a competitive local healthcare market, the practice needed a reliable way to build awareness, attract new patients and drive more appointment enquiries online.
PMGS was engaged to design and manage a Meta Ads campaign that could quickly introduce the clinic to the local community, send potential patients to booking channels and convert that attention into measurable patient leads.
Greater Geelong Medical Centre had limited brand recognition and needed to compete with established clinics that already had strong local presence and patient bases. Organic channels alone were not generating the consistent volume of new patient enquiries required to support growth, especially during the early expansion phase.
The clinic needed a Meta Ads strategy that could reach local residents, clearly communicate its services and convert interest into real appointment requests, all while keeping cost per lead under control. At the same time, the practice required transparent reporting to understand which campaigns were actually driving leads rather than just impressions or clicks.
PMGS implemented a full-funnel Meta Ads strategy built around three core campaign types: Awareness, Leads and Traffic. This structure ensured that people in the local catchment area first became familiar with the medical centre, then saw clear calls to action to enquire or book an appointment once interest had been piqued.
Each stage of the funnel was given its own campaign so performance could be measured and optimised independently. Budget and creative were continually refined, with spend prioritised towards the strongest-performing lead generation activity.
1. Full-funnel Meta Ads structure
PMGS launched three dedicated campaigns: GGMC | Awareness | Pre-Launch Apr 2026 — brand awareness to maximise reach and impressions in Greater Geelong; GGMC | Leads | Book Appointment Apr 2026 — a lead campaign focused on capturing direct patient enquiries; and GGMC | Traffic | HotDoc Landing Page Apr 2026 — traffic to the HotDoc booking page to support online appointments.
2. Lead-focused campaign for patient enquiries
Using Meta’s lead objective, PMGS built the “Book Appointment” campaign specifically to drive high-intent patient leads. Ad messaging and calls-to-action were tailored around booking or enquiring about appointments, maximising the likelihood that interested users would convert.
3. Traffic to HotDoc for booking intent
The traffic campaign sent qualified users directly to the clinic’s HotDoc landing page. This supported online bookings, warmed future patients and gave the practice an additional opportunity to convert people who had already engaged with Meta Ads.
4. Data-led optimisation and budget control
PMGS tracked key metrics including CTR, CPC, CPM and cost per lead across all campaigns. Budget was actively shifted towards the highest-performing campaign — the lead generation campaign — to improve efficiency and scale the number of patient enquiries generated.
Across the account, PMGS delivered strong reach and engagement while generating a meaningful volume of patient leads at a cost-efficient level for the clinic.
155,781 Impressions | 52,392 People Reached | 72 Patient Leads Generated
Patient leads
72
recorded in account
Clicks
6,022
all click types
People reached
52,392
Greater Geelong
Meta Ads spend across awareness, lead and traffic campaigns.
101,813 impressions and 34,026 people reached — low-cost visibility for the medical centre.
33,430 impressions and 3,364 clicks, with a CTR of 10.06%. All 72 leads were generated from this campaign.
20,538 impressions and 2,037 clicks, achieving a CTR of 9.92%, supporting cost-effective visits to the HotDoc booking page.
Together, these Meta Ads campaigns provided Greater Geelong Medical Centre with a proven, scalable framework for driving more patient enquiries at a sustainable cost.
PMGS helped us get in front of the right people in our local area and turn that visibility into real appointment enquiries. The Meta Ads campaigns started delivering results quickly, and the reporting made it clear how our budget was working for us. We now see Meta Ads as an important channel for growing the practice.
PMGS launched the awareness campaign to introduce Greater Geelong Medical Centre to local residents and build brand familiarity before pushing harder on lead generation.
Lead generation and traffic campaigns were activated to convert awareness into clicks, landing page views and patient enquiries, with early data showing strong CTRs and low CPCs.
Budget was gradually shifted towards the best-performing “Book Appointment” lead campaign, driving down CPL and increasing the volume of patient leads.
PMGS continues to monitor performance, refine targeting and creative, and identify new opportunities to promote specific services and increase the number of high-intent patient enquiries.
Strategy, setup and optimisation of Meta campaigns across awareness, lead generation and traffic objectives to support patient acquisition.
Development of a full-funnel Meta Ads framework tailored to the clinic’s location, services and growth goals.
Tracking of key performance metrics (CPL, CTR, CPC, CPM, reach, impressions and leads) with clear reporting to guide budget decisions and future campaign improvements.
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Greater Geelong Medical Centre is one of many healthcare businesses we’ve helped grow with data-driven Meta Ads campaigns. If you want more high-quality appointment enquiries without wasting budget on the wrong clicks, our team can help. Book a free strategy session, and we’ll review your current marketing, competitors and local demand, then outline a Meta Ads plan tailored to your clinic.