- SEO
- Travel
- Automotive & Parking
Jetaway Airport Parking SEO — 8,000 Organic Clicks and 528K Impressions in 90 Days
How PMGS used Google Search Console data to help Jetaway Airport Parking generate 8,000 organic clicks and 528K impressions in 3 months.
8,000 Clicks (Last 3 Months) | 528,000 Impressions | 1.5% Average CTR | 8.8 Average Position
Client overview
The Client
Jetaway Airport Parking is a Melbourne-based airport parking provider offering short-term and long-term parking near Tullamarine for travellers looking for a practical alternative to expensive on-airport parking. The business promotes affordability, convenience and airport transfer accessibility for customers travelling through Melbourne Airport.
With strong branded demand already in place, the opportunity for PMGS was to grow Jetaway’s visibility for high-intent non-branded searches from people actively comparing airport parking options in Melbourne.
The Challenge
Although Jetaway was already attracting branded searches, the Google Search Console data showed a much larger opportunity in generic airport parking queries, where search demand was high but click share could still be improved. Queries such as “melbourne airport parking,” “airport parking melbourne,” and “airport parking” were already generating substantial impressions, proving there was strong commercial demand around Jetaway’s core service offering.
Problem Summary
- Average CTR sat at 1.5%, leaving room to improve click share from existing rankings.
- The average position was 8.8, meaning Jetaway was already highly visible and in a strong position to gain more traffic through better page targeting and snippet optimisation.
- Non-branded query groups were driving significant impressions, but needed tighter query-to-page alignment to maximise traffic potential.
- Long-term parking and Tullamarine-related searches showed clear commercial intent that could be expanded further through focused SEO work.
The PMGS Strategy
PMGS built a GSC-led SEO strategy around the real queries already driving visibility for Jetaway, using performance data to prioritise the highest-value keywords, pages and optimisation opportunities. Instead of guessing which terms mattered most, the campaign focused on what Google Search Console had already validated as commercially relevant search demand.
Strategy Pillars
1. Query-to-page mapping
Mapped high-intent terms such as “melbourne airport parking,” “airport parking melbourne,” “long term parking melbourne airport,” and “airport parking tullamarine” to the most relevant landing pages to improve ranking strength and user intent alignment.
2. CTR optimisation
Identified high-impression keywords with room for a higher click-through rate, then refined titles, meta descriptions and page messaging to make search listings more compelling for users comparing airport parking providers.
3. Service intent strengthening
Improved relevance around short-term parking, long-term parking and location-based searches, so Jetaway could capture more travellers at the point of booking research.
4. On-page refinement
Strengthened headings, internal links and supporting content around Melbourne Airport parking themes to improve topical depth and page relevance.
5. Technical SEO and indexing checks
Used Google Search Console insights to monitor visibility, ranking movement and page-level performance so SEO decisions stayed grounded in live search behaviour.
The Results (Last 3 Months — GSC verified)
Figures below are from Google Search Console for the last 3 months (verified in GSC).
Clicks
8,000
Impressions
528,000
Avg. CTR
1.5%
Avg. position
8.8
8,000 total organic clicks from Google Search in the last 3 months.
528,000 total impressions across Jetaway’s ranking query set in Google Search.
1.5% average CTR across the full performance dataset.
8.8 average position, showing strong first-page visibility for many commercially valuable airport parking searches.
Strong branded and non-branded demand, giving Jetaway both defensive brand visibility and scalable growth potential beyond brand-only traffic.
Top Queries Driving Traffic
Google Search Console — selected queries from the reporting window.
| # | Query | Clicks | Impressions | CTR |
|---|---|---|---|---|
| 1 | melbourne airport parking | 701 | 131,425 | 0.5% |
| 2 | jetaway | 1,192 | 4,783 | 24.9% |
| 3 | jetaway airport parking | 1,143 | 5,555 | 20.6% |
| 4 | airport parking melbourne | 603 | 45,599 | 1.3% |
| 5 | airport parking | 558 | 46,561 | 1.2% |
| 6 | long term parking melbourne airport | 121 | 11,541 | 1.0% |
| 7 | melbourne airport long term parking | 106 | 10,728 | 1.0% |
| 8 | airport parking tullamarine | 61 | 6,296 | 1.0% |
Highlights
- Branded demand is very strong, with “jetaway” and “jetaway airport parking” combining for 2,335 clicks and 10,338 impressions in the last 3 months.
- Non-branded demand is also substantial, with “melbourne airport parking,” “airport parking melbourne,” and “airport parking” alone generating 1,862 clicks and 223,585 impressions.
- Long-term parking queries are already producing meaningful traffic, showing strong potential for further growth through dedicated service-page optimisation.
- An average position of 8.8 puts Jetaway in a competitive range where incremental CTR improvements can translate into significant extra clicks.
What the Client Says
PMGS helped us understand exactly how customers were finding our business in Google. Their SEO work gave us a clear strategy based on real search data, not guesswork, and positioned our website for stronger long-term growth.
Jetaway Airport Parking
Melbourne
The Journey
Month 1
- Baseline review of Google Search Console performance, query segmentation and priority keyword opportunities.
Months 2–3
- On-page SEO improvements focused on priority airport parking queries, CTR uplift opportunities and stronger service-page alignment.
Current snapshot
- 8,000 clicks, 528K impressions, 1.5% CTR and 8.8 average position over the last 3 months.
Next phase
- Improve CTR on high-impression non-branded queries and expand landing-page authority around long-term parking, Tullamarine parking and broader Melbourne airport parking intent.
Services Used in This Project
- SEO & Organic Search
A GSC-led SEO campaign focused on high-intent query groups, landing-page alignment and sustainable organic traffic growth.
- Technical SEO
Visibility monitoring, indexing review and page-level performance analysis using Google Search Console insights.
- On-page Optimisation
Titles, headings, meta descriptions, internal links and supporting content aligned to real customer search behaviour.
More Results Like This
Explore more PMGS SEO work — local service businesses, automotive and multi-location results.
Want Results Like These for Your Business?
Every successful SEO campaign starts with understanding how real customers search. PMGS uses live search data, technical SEO and conversion-focused content improvements to help businesses increase visibility, traffic and qualified leads from Google. Ready to turn search demand into more bookings like Jetaway Airport Parking? Get a free SEO audit.
