How PMGS rebuilt itcassetmanagement.com.au — trust-led dark hero, embedded Submit Your Request, sticky Sydney phone CTAs and launch-day PSI scores topping SEO and Best Practices for corporate e-waste and ITAD buyers.
100/100 SEO | 100/100 Best Practices | 97/100 Accessibility | LCP 1.4 s Desktop
Client overview
ITC Asset Management is a Sydney-based, ISO-certified specialist in secure IT asset disposal (ITAD), certified data destruction and sustainable e-waste recycling servicing corporate, government and not-for-profit clients including Camp Quality and Carers NSW.
Holding ISO/IEC 27001, ISO 45001, ISO 9001 and ISO 14001, ITC competes in a highly regulated category where compliance, traceability and trust determine who wins the contract. They already had a live website, but it no longer reflected the maturity of the business — which is why they engaged PMGS to completely redesign it.
ITC came to PMGS with an existing but underperforming website. The legacy site functioned as a static brochure in a category where corporate buyers expect compliance proof, fast enquiry paths, and clinical clarity. A cosmetic refresh wasn’t going to cut it; ITC needed a full redesign from the ground up.
The corporate buyer persona — IT managers, sustainability officers and ops leaders — demands compliance proof and a one‑click path to request collection. The existing site delivered none of this, which is why a full redesign, not a reskin, was the right call.
PMGS delivered an end‑to‑end website redesign: discovery, information architecture, visual design, WordPress rebuild, on‑page SEO, performance tuning and launch, replacing the legacy site with a platform engineered to convert corporate enquiries and score perfect marks on Google PageSpeed Insights.
Creative direction: a trust-first dark and green palette reflecting ITC’s sustainability positioning; bold typographic hero (“Certified & Sustainable E‑Waste Solutions in Sydney”); ISO certification badges surfaced site-wide; a dominant “Submit Your Request” enquiry form embedded beside the hero on the homepage; sticky phone CTA (1300 048 226) in every header.
Redesigned IA structure: rebuilt the site architecture around buyer intent — primary navigation now covers Services, Industries, Locations, Resources, About Us and Certifications & Compliance. The new homepage showcases core services (ITAD, E‑Waste Recycling, Data Destruction, Equipment Collection) as cards, with deeper services, industries and locations accessible via nav and footer.
Three-step process module: Submit Your Request → Secure Collection → Certified Recycling & Reporting — a simplified flow designed to remove the friction that existed in the old site.
Technical execution: rebuilt on a lightweight WordPress/Elementor stack with semantic HTML, preloaded fonts, optimised imagery, schema-ready markup and HTTPS — producing perfect 100/100 SEO and 100/100 Best Practices scores in Google PageSpeed Insights at launch.
Redesign verified by Google PageSpeed Insights — 22 April 2026
The redesigned ITC Asset Management website launched with a perfect 100/100 SEO and 100/100 Best Practices score on both Mobile and Desktop, with Core Web Vitals metrics (LCP and FCP) firmly inside Google’s “Good” band — a technical leap over the previous site and a foundation most competitors in the IT recycling category cannot match.
| Metric | Mobile | Desktop |
|---|---|---|
| Performance | 75 | 70 |
| Accessibility | 97 | 97 |
| Best Practices | 100 | 100 |
| SEO | 100 | 100 |
PMGS redesigned our website from the ground up and turned a simple information page into a professional platform that actually supports our sales and sustainability goals. The new design clearly communicates our certifications and services, and makes it much easier for clients to request collections.
UX audit of the existing ITC site, competitor review, IA replanning across services, industries and Sydney locations.
Wireframes, new visual design, full WordPress/Elementor rebuild, content rewriting, schema markup.
Migration from legacy site, PSI baseline, Core Web Vitals QA — achieving 100/100 SEO & Best Practices at launch.
Ongoing SEO content (service + location pages), TBT/CLS tuning targeting 90+ Performance on both devices.
Full rebuild of the legacy ITC site into a conversion-focused, trust-rich platform.
Lightweight, schema-ready build delivering 100/100 SEO & Best Practices.
Buyer journey mapping, CTA hierarchy, form friction reduction.
Semantic headings, internal linking, schema, metadata, location architecture.
Healthcare redesigns, structured B2B builds, and industrial supplier projects from the PMGS case study library.
How PMGS launched nextgendental.com.au for a Campbellfield denture clinic — calm teal-and-white UX, six service pages, booking CTAs end-to-end, and launch-day PageSpeed scores built for an older patient audience.
Read full case study
How PMGS reworked PST’s homepage hierarchy so technical buyers can discover products faster while Calibration, Rental, and On-Site Services sit visibly alongside catalogue content — anchored to a measurable PageSpeed benchmark.
Read full case study
How PMGS helped an Australian caravan electrical supplier lift average ranking position, grow click-through rate and expand indexed product pages in Google Search Console.
Read full case study
PMGS redesigned ITC Asset Management’s outdated brochure website into a fast, trust-rich WordPress platform scoring 100/100 SEO, 100/100 Best Practices and 97/100 Accessibility on Google PageSpeed Insights, with a 1.4 s LCP on desktop, and a compliance-led e-waste recycling site engineered to convert corporate and government buyers into submitted collection requests from day one. If your current site is underperforming, book a free design consultation — we’ll audit it, benchmark you against your competitors and map out exactly what a conversion-focused redesign looks like for your business.