Custom Store Design
Bespoke Shopify theme design tailored to your brand, products and target audience — not a pre-made template with your logo slapped on.
Shopify Development Agency Melbourne — Custom Shopify Stores, Theme Development & Migration for Australian Businesses
Custom Shopify Development That Builds Online Stores Designed to Sell
PMGS Digital Marketing designs, builds and optimises custom Shopify stores for Australian businesses — from bespoke theme development and app integration to platform migration, speed optimisation and ongoing support. No templates. No shortcuts. Just Shopify stores built to convert.
Shopify Partners | 50+ Stores Built | Melbourne Based
Shopify Partners | 50+ Stores Built | Custom Theme Development | Same-Day Support | No Lock-In
Why Choose Shopify for Your Australian Online Store?
Shopify is the world's leading eCommerce platform, powering millions of online stores globally — and for good reason. It's reliable, scalable, fully hosted and comes with built-in payment processing, security and an extensive app ecosystem.
But a Shopify store is only as good as the way it's built. Off-the-shelf themes look identical to thousands of other stores, load slowly with unoptimised images and apps, and rarely reflect the brand or customer experience your business needs to stand out.
PMGS builds custom Shopify stores that go beyond templates. We design bespoke themes using Shopify's Liquid framework, integrate only the apps your business needs, optimise page speed from day one and structure your store for both conversions and SEO.
Shopify Development Services We Provide
From custom theme builds to platform migration — full Shopify development under one roof.
Theme Development
Custom Liquid theme builds from scratch, giving you full control over layout, functionality and customer experience.
Shopify Migration
Seamless migration from WooCommerce, Magento, BigCommerce or any other platform — products, customers, orders and SEO equity preserved.
App Integration
Strategic integration of shipping, loyalty, reviews, subscriptions and marketing apps — only what your store actually needs.
Speed Optimisation
Image compression, code minification, app audit and lazy loading — fast-loading stores that convert and rank.
Checkout Optimisation
Streamlined checkout flows with express payment options, guest checkout and trust signals that reduce cart abandonment.
Shopify Plus
Enterprise-grade Shopify Plus builds for high-volume stores needing advanced automation, B2B functionality and multi-currency support.
Ongoing Support
Post-launch maintenance, feature development, app updates and performance monitoring to keep your store running at its best.
What's Included in This PMGS Service
- Custom Shopify store design and build
- Bespoke Liquid theme development
- Mobile-responsive design
- Product catalogue setup and migration
- Collection and navigation architecture
- Checkout flow optimisation
- Payment gateway integration
- Shipping and tax configuration
- App integration and configuration
- SEO foundation setup
- Speed and performance optimisation
- Google Analytics 4 and GTM setup
- Staff training and handover
- 30-day post-launch support
- Ongoing maintenance plans available
- No lock-in contracts
Shopify vs WooCommerce — Which Platform Is Right for Your Business?
Choosing the right eCommerce platform is one of the most important decisions you'll make. Here's how Shopify and WooCommerce compare across the factors that matter most.
| Factor | Shopify | WooCommerce |
|---|---|---|
| Hosting | Fully hosted — no server management required | Self-hosted — you manage the server and hosting |
| Ease of Use | Very easy — non-technical users can manage daily operations | Moderate — requires WordPress familiarity |
| Customisation | Liquid themes + extensive app ecosystem | Full code access — unlimited flexibility |
| Transaction Fees | Shopify Payments (no fee) or third-party gateway + 0.5–2% | No platform transaction fees — gateway fees only |
| Best For | SMBs wanting simplicity, speed and reliability | Businesses needing full customisation and code ownership |
| PMGS Builds? | Yes — Shopify Partners | Yes — WooCommerce specialists |
What Goes Wrong With DIY or Cheap Shopify Builds?
Cut corners on build quality and you pay in speed, differentiation, SEO and lost checkout revenue.
Template Stores
Cookie-cutter themes look identical to thousands of other Shopify stores. There's zero brand differentiation, and your customers can't tell you apart from competitors using the same template.
Slow Load Times
Unoptimised images, bloated app installs and poorly coded themes destroy page speed. Every extra second of load time reduces conversions by an average of 7%.
Cart Abandonment
A confusing checkout flow, limited payment options or missing trust signals drive buyers away at the final step — the most expensive point to lose a customer.
No SEO Foundation
Stores built without proper meta tags, structured data, URL structure and internal linking are invisible to Google. You end up 100% dependent on paid ads for every sale.
App Conflicts
Too many poorly integrated apps cause performance issues, checkout errors and unexpected conflicts that break functionality for your customers.
Migration Data Loss
DIY platform migrations risk losing products, customer data, order history and hard-earned SEO rankings. Recovery can take months.
Getting Started Is Simple — We Handle Everything
Discovery through launch and support — custom Liquid, not templates.
Step 1 — Discovery
We learn about your products, brand, target audience and business goals to define the scope and requirements for your Shopify store.
Step 2 — Design
Custom theme design with UX wireframes, mobile-first layouts and a visual direction that reflects your brand and appeals to your customers.
Step 3 — Build
Liquid theme development, app integration, product catalogue setup, payment gateway configuration and checkout optimisation.
Step 4 — Test & Launch
Comprehensive QA testing, speed optimisation, cross-browser and device testing, then a managed go-live with zero downtime.
Step 5 — Support
Staff training, 30-day post-launch support and optional ongoing maintenance plans to keep your store running at peak performance.
Trusted by 50+ Australian Online Stores
50+
Shopify Stores Built
< 2s
Avg. Load Time
35%
Avg. Conversion Lift
Same Day
Support Response
Proven Results That Drive Growth
Companies enhancing the buyer experience with our digital marketing services. See how we can help your business grow.
Jetaway Airport Parking SEO
Search Console–led optimisation for Jetaway Airport Parking — sharper intent alignment on Melbourne Airport parking queries, metadata and snippet performance, plus measurable gains in rankings, organic traffic share, and tracked keyword visibility.
29Top 10 Rankings — Keywords
↑ 9.4Avg. Position
6.1KMonthly Organic Visitors
J&V Elite Motors SEO
Local SEO and on-page uplift for J&V Elite Motors — top‑5 movement on transactional Dandenong queries, suburb landing pages across the south‑east, and sustained organic visibility backed by qualitative performance reporting.
2Local Keywords in Top 5
#9 → #3Used Car Dealers Dandenong
#10 → #4Car Yard Dandenong
J & V Elite Motors Website Design
A conversion-led used car site for Dandenong shoppers — inventory-led flows, strong local trust cues, and verified desktop PageSpeed benchmarks including 100/100 Best Practices and 0.005 CLS.
100/100Best Practices (Desktop)
0.005CLS (Desktop)
0.6sFCP (Desktop)
OZ Homes Insulation SEO
Nationwide insulation eCommerce SEO for ozhomesinsulation.com.au — 433 AU keywords monitored, 215 ranking in positions 1–5, branded #1, and measurable gains on insulated plasterboard and commercial product intents (Ahrefs + GSC-aligned reporting).
433Organic Keywords Ranking AU
215Keywords in Top 5 Positions
#1“OZ Homes Insulation” Branded
Pacific Sensor Technologies SEO
GSC-led technical SEO, intent-mapped category and service pages, and scalable IA for a national B2B instrumentation catalogue — with authority growth across backlinks, AI Overview citations, and competitive SERPs.
251Keywords Ranking
46Top-3 Positions
4.7KBacklinks (+743)
Pacific Sensor Technologies Web Design
How PMGS reworked PST’s homepage hierarchy so technical buyers can discover products faster while Calibration, Rental, and On-Site Services sit visibly alongside catalogue content — anchored to a measurable PageSpeed benchmark.
69Performance
84Accessibility
92SEO
HiTech Power Solutions SEO
How PMGS helped an Australian caravan electrical supplier lift average ranking position, grow click-through rate and expand indexed product pages in Google Search Console.
+8.6Avg Position Gain
+30%CTR
–1,425+ Keywords
Renma Windows & Glazing SEO
Technical SEO, intent-led on-page and local visibility for a Tullamarine aluminium windows & doors manufacturer — sharper commercial rankings, stronger GBP, and compounding organic sessions.
+167%Organic Traffic
#1Ranking for "Renma Windows
+22Positions on "Servery Window
Happy Sprouts Early Learning SEO
Multi-location local SEO across Craigieburn, Beveridge and Greenvale — stronger centre pages, GSC-led refinements, and alignment between Google Business Profile traffic and on-site enrolment journeys.
#2Google
16Top-10 Keywords
–1,900+ Monthly Searches
Greater Geelong Medical Centre
Bulk-billing GP clinic in central Geelong — migrated from a Wix subdomain to greatergeelongmc.com.au with HotDoc booking, bulk-billing messaging, and PSI Desktop 79 with verified Core Web Vitals.
79PSI Desktop Performance
92/100PSI SEO Score
96/100PSI Best Practices
Greater Geelong Medical Centre Google Ads
How PMGS helped a Geelong medical clinic turn high-intent local search and Performance Max into 132 tracked patient bookings and phone enquiries in two weeks — with verified account metrics.
132Conversions in 14 Days
–A$3.44 Avg Cost per Conversion
10.39%Conversion Rate
Meta Ads for Medical Centre: 72 Patient Leads
Full-funnel Meta Ads for Greater Geelong Medical Centre — awareness, lead generation and HotDoc traffic, with 72 patient leads and strong local reach across Greater Geelong.
72Leads
6,022Clicks
52,392People Reached
Denture Clinic Web Design
How PMGS launched nextgendental.com.au for a Campbellfield denture clinic — calm teal-and-white UX, six service pages, booking CTAs end-to-end, and launch-day PageSpeed scores built for an older patient audience.
91/100Accessibility
81/100Desktop Performance
0.005CLS
ITC Asset Management Website Redesign
How PMGS rebuilt itcassetmanagement.com.au — trust-led dark hero, embedded Submit Your Request, sticky Sydney phone CTAs and launch-day PSI scores topping SEO and Best Practices for corporate e-waste and ITAD buyers.
100/100SEO
100/100Best Practices
97/100Accessibility
GPT Tools eCommerce Website Redesign
Modernising GPT Tools’ online store — sharper retail UX for categories and offers, stronger trust cues for trades and DIY buyers, plus PageSpeed and Core Web Vitals improvements across mobile.
65Mobile PSI Performance
PassedCore Web Vitals (field data)
2.3sLCP (field data)
GPT Tools Google Ads
Google Ads restructuring, clearer tracking signals, Performance Max alignment, and ongoing optimisation — building a scalable paid acquisition channel alongside GPT Tools’ eCommerce footprint.
3Core Paid Services Managed
4Strategic Improvement Pillars
5/5Client Satisfaction
Great Alpine Caravans Website Redesign
Refreshing Great Alpine Caravans’ web presence — models-first browsing, trust-led storytelling, and Lighthouse-backed desktop PSI scores tailored to travellers comparing Australian-built caravan lines.
75Desktop PSI Performance
93Accessibility
100Best Practices
Renma Website Redesign
Positioning Renma as a premium Melbourne windows and doors supplier online — clearer IA, stronger trust signals, conversion-focused forms, and desktop PageSpeed Insights scores in the mid‑90s.
95Performance
1.0sLCP
0.8sFCP
Dynamic Sawing & Drilling Web Design
New dynamicsawcut.com.au — industrial UX, WordPress + Elementor, conversion-first CTAs and verified PageSpeed Insights: 96/100 desktop Performance, 83/100 mobile, 0 CLS and 1.0 s desktop LCP (Lighthouse 13.0.1).
96/100Desktop Performance
83/100Mobile Performance
1.0sLCP (Desktop)
Procom Plastics Website Redesign
Rebuild for procomplastics.com.au — structured product and industry navigation, carousel removal for leaner payloads, clearer CTAs across eight verticals and twelve product ranges, anchored to PageSpeed Insights baselines.
65Mobile PSI
85Desktop PSI
24.1sMobile LCP
Explore Our Full eCommerce Solutions
Pair your Shopify build with SEO, product pages, payments and growth strategy.
Shopify Development
Custom Shopify stores
WooCommerce Development
WordPress eCommerce
Learn MoreeCommerce SEO
Rank products on Google
Learn MoreProduct Page Optimisation
Convert more visitors
Learn MorePayment Gateway Integration
Secure payment setup
Learn MoreeCommerce Strategy
Growth planning and roadmap
Learn MoreView All eCommerce Solutions
See every eCommerce service in one place.
Learn More
Complete Your eCommerce Growth With PMGS
Support your Shopify launch with design, dev, organic, paid and social.
Web Design
Landing pages and storefronts designed for conversion.
Learn MoreWeb Development
Custom development for complex eCommerce requirements.
Learn MoreSEO
Organic rankings that drive free traffic to your store.
Learn MorePPC
Google Shopping and search ads driving immediate sales.
Learn MoreSocial Media Marketing
Social commerce and paid social for product promotion.
Learn MoreAll-In Digital Marketing
Full-channel strategy built around your eCommerce growth.
Learn More
What Our Clients Are Saying
Real feedback from Australian businesses, clubs and organisations we've supported with websites, SEO and digital marketing.
Frequently Asked Questions
Answers about custom Shopify builds, timelines, migration, Plus and support.
The cost of a custom Shopify store depends on the complexity of the design, number of products, integrations required and any custom functionality. PMGS provides fixed-scope quotes so you know exactly what you're paying for. Contact us for a tailored quote based on your requirements.
A standard custom Shopify store typically takes 4–8 weeks from discovery to launch. More complex builds with custom functionality, large product catalogues or platform migrations may take 8–12 weeks. PMGS provides a clear timeline during the discovery phase.
Yes. PMGS handles full platform migrations from WooCommerce, Magento, BigCommerce, Squarespace and other platforms. We migrate products, customers, order history and preserve SEO equity through proper URL redirects and structured data.
Shopify is designed for small to mid-sized businesses. Shopify Plus is the enterprise tier, offering advanced automation, B2B wholesale functionality, multi-currency support, higher API limits and dedicated support. PMGS builds on both platforms.
PMGS builds custom Shopify themes using Shopify's Liquid framework. We do not use pre-made templates. Every store we build is designed and coded specifically for the client's brand, products and customer experience.
Yes. We integrate shipping providers, payment gateways, email marketing platforms, CRM systems, accounting software, loyalty programmes and any other tools your business uses. We also audit existing app installs and remove anything unnecessary that's slowing your store down.
Yes. Every PMGS Shopify build includes an SEO foundation — clean URL structure, meta tags, structured data, image alt text, sitemap configuration and internal linking. For ongoing SEO work, our eCommerce SEO service provides dedicated optimisation.
Yes. PMGS offers 30-day post-launch support included with every build, plus optional ongoing maintenance plans that cover feature development, app updates, performance monitoring and design refinements.
Ready to Build a Shopify Store That Actually Sells? Get a free Shopify consultation from PMGS
We'll review your requirements and show you exactly what a custom Shopify build looks like for your business. Call us: 1300 946 484