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Great Alpine Caravans Website Redesign — From Outdated Website to a More Modern, Trust-Building Enquiry Experience
Refreshing Great Alpine Caravans’ web presence — models-first browsing, trust-led storytelling, and Lighthouse-backed desktop PSI scores tailored to travellers comparing Australian-built caravan lines.
75 Desktop PSI Performance | 93 Accessibility | 100 Best Practices | 92 SEO | LCP 2.2 s | FCP 1.5 s
Client overview
The Client
Great Alpine Caravans is an Australian caravan manufacturer focused on quality, affordable, Australian-built caravans for travellers who want comfort, durability, and customisation options. The business offers a wide range of layouts, including two-berth vans, family caravans, and rear club lounge models, making the website a critical tool for showcasing product variety and generating qualified enquiries.
The brand already had strong products and a clear value proposition, but the digital experience needed to better reflect the professionalism of the business. The redesign project focused on creating a cleaner and more modern website that would strengthen trust, improve the way visitors browse the range, and make it easier for potential buyers to contact the team.
The Challenge
Before the redesign, Great Alpine Caravans needed a website experience that better matched the quality of its caravans and the expectations of modern users researching a high-consideration purchase. For a business like this, visitors need to understand the offer quickly, navigate the model range easily, and feel confident enough to make an enquiry after comparing options.
The website also needed a stronger visual hierarchy and clearer conversion guidance. The live site now shows multiple content blocks, including a hero area, brand introduction, range preview, video section, testimonials, and family-focused lifestyle content, which indicates the redesign had to organise a large amount of information into a more structured and engaging journey.
Problem Summary
- Outdated presentation — the old website did not fully reflect the quality and credibility of the brand.
- Model discovery friction — users needed a clearer path into the full range of caravan models.
- Trust-building gaps — testimonials, brand story, and supporting content needed stronger visibility.
- Performance opportunities — PageSpeed Insights still identifies opportunities around image delivery, render-blocking resources, and oversized payloads, which shows why performance needs to be considered alongside design.
The PMGS Strategy
PMGS approached Great Alpine Caravans as a full website redesign project rather than a basic visual refresh. The goal was to modernise the digital experience, make the product range easier to explore, and create a website structure that supports both trust-building and enquiry generation.
The strategy started with improving the user journey. The homepage needed to communicate the value proposition clearly, highlight key actions such as viewing models and requesting a quote, and move users naturally into the product range without overwhelming them.
At the same time, the redesign needed to strengthen brand credibility. Great Alpine Caravans already had compelling trust content through customer reviews, business contact details, and a clear message around quality Australian-built caravans, but those elements needed to be integrated into a more polished and conversion-friendly experience.
On the technical side, the project also needed to align with modern website performance expectations. The current desktop PageSpeed Insights report shows a solid baseline while also surfacing clear optimisation opportunities in caching, image delivery, render-blocking requests, unused CSS, unused JavaScript, and overall payload size.
Strategy Pillars
1. Homepage redesign
Present the brand more clearly with stronger above-the-fold messaging and calls to action.
2. Better model browsing
Make it easier for users to discover caravan types and click deeper into model pages.
3. Trust and credibility
Highlight testimonials, contact information, and the custom-built positioning more effectively.
4. Performance-conscious front-end
Support a more modern website experience while working within PSI improvement opportunities surfaced in Lighthouse.
The Results
The redesigned Great Alpine Caravans website delivers a cleaner, more modern digital presence that better reflects the business and supports the way users research caravan options online. The homepage now clearly leads with the message “Quality & Affordable Australian Built Caravans,” supported by direct calls to action such as “View Models” and “Get a Quote,” making the next step much clearer for users.
The website also provides a more structured path into the product range. Visitors can browse a dedicated models page with named caravan models and short summaries, then move into individual detail pages from “View More” links, making product discovery easier and more scalable as the business grows.
From a technical perspective, the desktop PageSpeed Insights report for the homepage shows a Performance score of 75, Accessibility score of 93, Best Practices score of 100, and SEO score of 92. Lighthouse also reports First Contentful Paint at 1.5 seconds, Largest Contentful Paint at 2.2 seconds, Total Blocking Time at 10 ms, Cumulative Layout Shift at 0.019, and Speed Index at 4.2 seconds.
Desktop PSI Performance: 75 | Accessibility: 93 | Best Practices: 100 | SEO: 92 | FCP: 1.5 s | LCP: 2.2 s | TBT: 10 ms | CLS: 0.019 | Speed Index: 4.2 s
Detailed results
- A clearer homepage value proposition now presents Great Alpine Caravans as a trusted manufacturer of affordable Australian-built caravans.
- Strong calls to action, such as “View Models” and “Get a Quote”, help guide visitors into commercial next steps earlier in the journey.
- The dedicated models page improves how users explore the range, with multiple model types listed in a more structured way.
- Customer testimonials are prominently integrated into the homepage, helping reinforce trust and post-sale confidence.
- PSI results show a credible desktop performance baseline, while diagnostics provide a roadmap for further refinement around caching, image optimisation, CSS and JavaScript efficiency, and payload reduction.
Visual evidence suggestions
- Homepage hero and call-to-action screenshot
- Models page screenshot showing range structure and “View More” links
- PageSpeed Insights desktop report screenshot
- Testimonials section screenshot
What the Client Says
PMGS redesigned the Great Alpine Caravans website into a cleaner and more modern online experience that better reflects the brand and makes it easier for customers to browse our range. The new site gives us a stronger platform to showcase our caravans, build trust with potential buyers, and support future growth.
Services Used in This Project
- Web Design
The redesign improved visual hierarchy, content clarity, and the overall look and feel of the website experience.
- Web Development
Development work supported the implementation of a cleaner layout structure, improved model browsing, and clearer navigation pathways.
- UX Improvement
The site structure was refined to help visitors move more easily from homepage browsing to model discovery and enquiries.
- Website Performance Optimisation
PageSpeed Insights data highlights both the current performance baseline and the optimisation opportunities that support ongoing front-end refinement.
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Need a Website That Builds Trust and Converts More Enquiries?
PMGS helps businesses redesign outdated websites into modern, high-performing digital experiences that are easier to use, easier to navigate, and better aligned with conversion goals. Every project starts with reviewing the current site, identifying UX and performance gaps, and mapping out a practical redesign strategy tailored to the business.