Elite Motors SEO — 844 Organic Clicks and 30,000+ Impressions in 3 Months
See how PMGS helped a Dandenong used car dealership achieve 844 organic clicks and 30,000+ impressions in 3 months through targeted local SEO and content strategy.
844 Organic Clicks | 30K+ Impressions | 2.8% CTR | Avg Position 14.4
Client overview
The Client
J & V Elite Motors is a long-established independent used car dealership located at 21-23 Hammond Road, Dandenong. With over 20 years of experience in the automotive industry, they specialise in selling quality pre-owned vehicles from a wide range of makes and models, including European and Japanese brands. The dealership serves buyers across Melbourne's south-east, covering suburbs such as Noble Park, Keysborough, Springvale, and the broader Dandenong region.
Despite their strong local reputation and decades of experience, Elite Motors recognised the need to strengthen their online presence to compete with larger multi-franchise dealerships and online car marketplaces that were increasingly dominating search results in their area.
The Challenge
Before engaging PMGS, Elite Motors faced several critical digital marketing challenges. As an independent used car dealer in a highly competitive market, they were being outranked by major automotive portals like Carsales, CarGurus, and large multi-franchise dealerships with significantly bigger marketing budgets.
Their website had limited organic visibility, particularly for high-intent local search terms such as “used cars Dandenong,” “dandenong car dealers,” and suburb-specific queries. The site lacked dedicated location landing pages to capture search traffic from surrounding suburbs where potential buyers were actively searching. Their Google Business Profile was underperforming, and the brand had minimal search presence beyond direct brand-name searches.
Problem Summary
- Low organic search visibility for non-branded commercial keywords
- No suburb-specific landing pages to capture local buyer intent across south-east Melbourne
- Underperforming Google Business Profile with limited search traffic attribution
- Competing against large automotive portals and franchise dealerships with bigger budgets
The PMGS Strategy
PMGS developed a multi-layered local SEO strategy designed to increase Elite Motors' organic visibility across Dandenong and surrounding suburbs. The approach focused on building topical authority for used car-related searches in Melbourne's south-east corridor, while simultaneously optimising the Google Business Profile to capture high-intent local traffic.
Rather than competing head-on with major automotive portals for broad national terms, PMGS identified a strategic opportunity in suburb-level targeting where competition was lower, but buyer intent was significantly higher.
Strategy Pillars
1. Local landing page creation
Built dedicated suburb-specific pages targeting key surrounding areas, including Noble Park, Keysborough, and Springvale. Each page was optimised for local search intent with unique content, area-specific references, and structured data.
2. Google Business Profile optimisation
Enhanced the GBP listing with optimised categories, regular posts, and UTM-tracked links to measure organic traffic from the business profile. The GMB-sourced homepage URL alone generated 437 clicks and 3,835 impressions.
3. On-page SEO and technical foundations
Implemented proper meta titles, descriptions, heading structure, and schema markup across the site. Ensured fast load times and mobile responsiveness for the predominantly mobile car-buyer audience.
4. Brand search consolidation
Identified and optimised for multiple brand name variations (“j & v elite motors,” “j&v elite motors,” “j and v elite motors,” “elite motors dandenong,” “elitemotors”) to ensure the dealership captured all branded search traffic, which collectively accounted for 276+ clicks.
5. Content strategy for vehicle listings
Optimised individual vehicle listing pages to appear in long-tail searches for specific makes and models, generating additional organic impressions from buyers searching for particular vehicles.
The Results
Within just 3 months (January to April 2026), Elite Motors' organic search performance showed strong, measurable growth across all key metrics. The data below is sourced directly from Google Search Console.
Total clicks
844
Impressions
30,000+
Avg. CTR
2.8%
Avg. position
14.4
Detailed results
- 844 organic clicks generated in 3 months from Google Search
- 30,000+ organic impressions, demonstrating broad search visibility across target keywords
- 2.8% average click-through rate, strong for the competitive automotive industry
- Average position of 14.4, indicating page 1–2 rankings for key terms
- 437 clicks from Google Business Profile alone (52% of total clicks), showing strong local presence
- Homepage generated 323 clicks and 13,363 impressions from organic search
- Noble Park landing page: 26 clicks, 5,387 impressions (new page)
- Keysborough landing page: 23 clicks, 4,450 impressions (new page)
- Springvale landing page: 13 clicks, 4,265 impressions (new page)
- “Dandenong car dealers” ranking with 31 clicks and 213 impressions
- “Used cars Dandenong” generated 9 clicks and 304 impressions
- “Used car dealers Dandenong” driving 8 clicks and 213 impressions
- 80 indexed pages contributing to organic visibility across 1,000+ search queries
Spotlight local queries
Google Search Console — selected queries from the reporting window.
| Query | Clicks | Impressions |
|---|---|---|
| dandenong car dealers | 31 | 213 |
| used cars dandenong | 9 | 304 |
| used car dealers dandenong | 8 | 213 |
Top landing pages (organic)
Homepage, new suburb pages and GBP-attributed traffic (GSC / reporting).
Homepage (organic)
323 clicks, 13,363 impressions
Google Business Profile → homepage
437 clicks, 3,835 impressions (52% of total clicks)
Noble Park landing page
26 clicks, 5,387 impressions
Keysborough landing page
23 clicks, 4,450 impressions
Springvale landing page
13 clicks, 4,265 impressions
Highlights
- Suburb pages are gaining impressions rapidly — 14,102 combined impressions across the three new location pages.
- More than half of organic clicks (52%) came via Google Business Profile, validating the local SEO focus.
- Brand search variants consolidated, with 276+ clicks attributed to combined branded queries.
What the Client Says
We've been in the car business for over 20 years, and for most of that time we relied on word of mouth and drive-by traffic. When PMGS came on board, they completely transformed our online presence. Within just a few months, we started seeing genuine enquiries coming through from people searching for used cars in Dandenong and surrounding suburbs — people who had never heard of us before. The local landing pages they built for Noble Park, Keysborough, and Springvale brought in a whole new audience we weren't reaching. Our Google Business Profile is now working harder than ever, and we can actually see the numbers to prove it. The team at PMGS understands our industry and always explains things in plain English. We couldn't be happier with the results so far.
J & V Elite Motors
Dandenong
The Journey
Month 1
- Site audit completed. Technical SEO foundations implemented, including meta optimisation, heading structure, and schema markup. Google Business Profile audit and optimisation initiated.
Months 2–3
- Suburb-specific landing pages were created and published for Noble Park, Keysborough, and Springvale. Content optimisation across existing pages. GBP posting schedule established with UTM tracking.
Month 3 (current)
- Strong organic traction achieved: 844 clicks, 30K+ impressions, 80 indexed pages ranking across 1,000+ search queries. Suburb pages are gaining impressions rapidly (14,102 combined impressions across 3 suburb pages). Brand search is fully consolidated.
Ongoing
- Continued content development, expansion to additional suburbs, link building, and conversion rate optimisation to turn increasing traffic into enquiries and test drives.
Services Used in This Project
- SEO
Comprehensive on-page and technical SEO formed the backbone of Elite Motors' organic growth, delivering 844 clicks and 30K+ impressions in 3 months.
- Local SEO
Suburb-specific landing pages and Google Business Profile optimisation drove hyper-local visibility across Dandenong, Noble Park, Keysborough, and Springvale.
- Content Marketing
Strategic content development for location pages and vehicle listings created a scalable content framework that continues to attract new search traffic.
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