Website Redesign Agency Melbourne — Modern, Conversion-Focused Website Redesigns for Australian Businesses

Website Redesign That Transforms Your Online Presence and Doubles Your Conversions

PMGS Digital Marketing redesigns outdated websites into modern, fast, mobile-first experiences that look professional and convert visitors into customers — without losing your existing SEO rankings or content.

100+ Redesigns | SEO Preserved | Avg. 2x Conversion Improvement | Melbourne Based
View Our Before/After Portfolio

100+ Websites Redesigned | Avg. 2x Conversion Lift | SEO Equity Preserved | Same-Day Support | No Lock-In

When Your Website Is Costing You Business, It's Time for a Redesign

An outdated website doesn't just look bad — it actively costs you business. Visitors form an opinion about your company within seconds of landing on your site. If what they see is slow, cluttered, poorly structured or clearly years behind your competitors, they leave.

The longer you wait, the more business you lose. Every day your outdated site is live, potential customers are choosing competitors whose websites look more credible, load faster and make it easier to take action.

PMGS website redesigns are strategic, not just cosmetic. We audit your current site's performance, preserve what's working, fix what isn't and rebuild with modern design, clean code, mobile-first UX and SEO preservation — so your rankings and content carry over seamlessly.

Website Redesign Services We Provide

From visual refreshes to complete rebuilds — every type of redesign handled professionally.

Professional website redesign services

Full Redesign

Complete visual and structural overhaul — new design, new code, same domain. Everything rebuilt from the ground up with modern standards.

Visual Refresh

Updated design with modern aesthetics, typography and imagery while keeping your existing site structure and content intact.

Mobile Redesign

Rebuild specifically focused on creating a mobile-first experience that works flawlessly on phones and tablets.

UX Overhaul

Restructure navigation, user flows and conversion paths based on user research and analytics data — design that works for your visitors, not just for you.

Content Restructure

Reorganise and rewrite website content for clarity, scannability and SEO — ensuring visitors find what they need quickly.

SEO-Safe Redesign

Redesign with comprehensive 301 redirect mapping, URL preservation, schema transfer and ranking protection throughout the process.

Platform Change

Redesign paired with simultaneous platform migration — moving from Wix, Squarespace or an outdated CMS to WordPress or Next.js.

Post-Launch Support

30-day post-launch support plus ongoing maintenance, performance monitoring and design refinements.

What's Included in This PMGS Service

  • Current website audit and analysis
  • Competitor design analysis
  • UX audit and conversion review
  • Information architecture and sitemap
  • Wireframing and layout planning
  • Custom UI design (Figma)
  • Mobile-first responsive development
  • Content migration and optimisation
  • SEO preservation (301 redirects, schema)
  • Speed and performance optimisation
  • Conversion tracking setup
  • Cross-browser and device QA
  • Staff training and CMS handover
  • 30-day post-launch support
  • Ongoing maintenance available
  • No lock-in contracts

Signs Your Website Needs a Redesign — PMGS Checklist

If your website shows any of these warning signs, it's time to consider a redesign.

Warning SignWhat It MeansImpact on Your Business
Load time over 3 secondsPerformance is below acceptable standardsLost traffic and lower Google rankings
Not mobile-responsiveBroken experience on phones and tablets60%+ of your traffic has a poor experience
Bounce rate above 60%Visitors are leaving immediatelyWasted marketing spend
Design older than 3 yearsLooks outdated compared to competitorsReduced trust and credibility
Low conversion rateVisitors aren't taking actionRevenue below its potential
Can't edit content easilyCMS is outdated or non-existentBottleneck on content updates

What Happens When You Don't Redesign an Outdated Website?

Credibility, rankings, mobile traffic and conversions all erode while competitors move ahead.

Lost Credibility

An outdated website makes your business look outdated. Visitors judge your professionalism, reliability and competence by your digital presence — and an old site sends the wrong message.

Declining Rankings

Google rewards fast, mobile-friendly, well-structured websites. Outdated sites with slow loads, poor mobile experience and thin content fall behind competitors who invest in modern design.

Mobile Abandonment

Non-responsive websites lose over 60% of their traffic. Mobile users don't pinch, zoom and scroll sideways — they leave and find a competitor whose site works on their device.

Conversion Decline

Old design patterns, buried calls-to-action, confusing navigation and cluttered layouts cause conversion rates to decline steadily year over year.

Security Vulnerabilities

Outdated CMS versions, neglected themes and abandoned plugins create security risks that can result in hacks, data breaches and business disruption.

Competitor Advantage

Competitors who invest in modern, well-designed websites consistently win the trust and the business of your shared audience. Their site looks better, loads faster and converts more.

Getting Started Is Simple — We Handle Everything

Audit through launch — planning, design, build and SEO-safe go-live.

Step 1 — Audit

Full audit of your current website — design quality, user experience, page speed, SEO health, mobile responsiveness and content structure.

Step 2 — Plan

Information architecture, wireframes, content restructure plan and SEO preservation strategy — everything mapped before design begins.

Step 3 — Design

Custom UI design in Figma with a mobile-first approach, modern aesthetics and conversion-focused layout.

Step 4 — Build & Migrate

Responsive development, content migration, SEO redirect implementation and comprehensive QA testing.

Step 5 — Launch & Support

Managed go-live with zero downtime, 30-day post-launch support and ongoing maintenance options.

Trusted by 100+ Australian Businesses

100+

Websites Redesigned

2x

Avg. Conversion Improvement

100%

SEO Equity Preserved

Same Day

Support

Proven Results That Drive Growth

Companies enhancing the buyer experience with our digital marketing services. See how we can help your business grow.

Jetaway Airport Parking SEO

Jetaway Airport Parking SEO

Search Console–led optimisation for Jetaway Airport Parking — sharper intent alignment on Melbourne Airport parking queries, metadata and snippet performance, plus measurable gains in rankings, organic traffic share, and tracked keyword visibility.

29Top 10 Rankings — Keywords
↑ 9.4Avg. Position
6.1KMonthly Organic Visitors
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J&V Elite Motors SEO

J&V Elite Motors SEO

Local SEO and on-page uplift for J&V Elite Motors — top‑5 movement on transactional Dandenong queries, suburb landing pages across the south‑east, and sustained organic visibility backed by qualitative performance reporting.

2Local Keywords in Top 5
#9 → #3Used Car Dealers Dandenong
#10 → #4Car Yard Dandenong
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J & V Elite Motors Website Design

J & V Elite Motors Website Design

A conversion-led used car site for Dandenong shoppers — inventory-led flows, strong local trust cues, and verified desktop PageSpeed benchmarks including 100/100 Best Practices and 0.005 CLS.

100/100Best Practices (Desktop)
0.005CLS (Desktop)
0.6sFCP (Desktop)
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OZ Homes Insulation SEO

OZ Homes Insulation SEO

Nationwide insulation eCommerce SEO for ozhomesinsulation.com.au — 433 AU keywords monitored, 215 ranking in positions 1–5, branded #1, and measurable gains on insulated plasterboard and commercial product intents (Ahrefs + GSC-aligned reporting).

433Organic Keywords Ranking AU
215Keywords in Top 5 Positions
#1“OZ Homes Insulation” Branded
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Pacific Sensor Technologies SEO

Pacific Sensor Technologies SEO

GSC-led technical SEO, intent-mapped category and service pages, and scalable IA for a national B2B instrumentation catalogue — with authority growth across backlinks, AI Overview citations, and competitive SERPs.

251Keywords Ranking
46Top-3 Positions
4.7KBacklinks (+743)
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Pacific Sensor Technologies Web Design

Pacific Sensor Technologies Web Design

How PMGS reworked PST’s homepage hierarchy so technical buyers can discover products faster while Calibration, Rental, and On-Site Services sit visibly alongside catalogue content — anchored to a measurable PageSpeed benchmark.

69Performance
84Accessibility
92SEO
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HiTech Power Solutions SEO

HiTech Power Solutions SEO

How PMGS helped an Australian caravan electrical supplier lift average ranking position, grow click-through rate and expand indexed product pages in Google Search Console.

+8.6Avg Position Gain
+30%CTR
1,425+ Keywords
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Renma Windows & Glazing SEO

Renma Windows & Glazing SEO

Technical SEO, intent-led on-page and local visibility for a Tullamarine aluminium windows & doors manufacturer — sharper commercial rankings, stronger GBP, and compounding organic sessions.

+167%Organic Traffic
#1Ranking for "Renma Windows
+22Positions on "Servery Window
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Happy Sprouts Early Learning SEO

Happy Sprouts Early Learning SEO

Multi-location local SEO across Craigieburn, Beveridge and Greenvale — stronger centre pages, GSC-led refinements, and alignment between Google Business Profile traffic and on-site enrolment journeys.

#2Google
16Top-10 Keywords
1,900+ Monthly Searches
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Greater Geelong Medical Centre

Greater Geelong Medical Centre

Bulk-billing GP clinic in central Geelong — migrated from a Wix subdomain to greatergeelongmc.com.au with HotDoc booking, bulk-billing messaging, and PSI Desktop 79 with verified Core Web Vitals.

79PSI Desktop Performance
92/100PSI SEO Score
96/100PSI Best Practices
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Greater Geelong Medical Centre Google Ads

Greater Geelong Medical Centre Google Ads

How PMGS helped a Geelong medical clinic turn high-intent local search and Performance Max into 132 tracked patient bookings and phone enquiries in two weeks — with verified account metrics.

132Conversions in 14 Days
A$3.44 Avg Cost per Conversion
10.39%Conversion Rate
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Meta Ads for Medical Centre: 72 Patient Leads

Meta Ads for Medical Centre: 72 Patient Leads

Full-funnel Meta Ads for Greater Geelong Medical Centre — awareness, lead generation and HotDoc traffic, with 72 patient leads and strong local reach across Greater Geelong.

72Leads
6,022Clicks
52,392People Reached
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Denture Clinic Web Design

Denture Clinic Web Design

How PMGS launched nextgendental.com.au for a Campbellfield denture clinic — calm teal-and-white UX, six service pages, booking CTAs end-to-end, and launch-day PageSpeed scores built for an older patient audience.

91/100Accessibility
81/100Desktop Performance
0.005CLS
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ITC Asset Management Website Redesign

ITC Asset Management Website Redesign

How PMGS rebuilt itcassetmanagement.com.au — trust-led dark hero, embedded Submit Your Request, sticky Sydney phone CTAs and launch-day PSI scores topping SEO and Best Practices for corporate e-waste and ITAD buyers.

100/100SEO
100/100Best Practices
97/100Accessibility
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GPT Tools eCommerce Website Redesign

GPT Tools eCommerce Website Redesign

Modernising GPT Tools’ online store — sharper retail UX for categories and offers, stronger trust cues for trades and DIY buyers, plus PageSpeed and Core Web Vitals improvements across mobile.

65Mobile PSI Performance
PassedCore Web Vitals (field data)
2.3sLCP (field data)
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GPT Tools Google Ads

GPT Tools Google Ads

Google Ads restructuring, clearer tracking signals, Performance Max alignment, and ongoing optimisation — building a scalable paid acquisition channel alongside GPT Tools’ eCommerce footprint.

3Core Paid Services Managed
4Strategic Improvement Pillars
5/5Client Satisfaction
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Great Alpine Caravans Website Redesign

Great Alpine Caravans Website Redesign

Refreshing Great Alpine Caravans’ web presence — models-first browsing, trust-led storytelling, and Lighthouse-backed desktop PSI scores tailored to travellers comparing Australian-built caravan lines.

75Desktop PSI Performance
93Accessibility
100Best Practices
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Renma Website Redesign

Renma Website Redesign

Positioning Renma as a premium Melbourne windows and doors supplier online — clearer IA, stronger trust signals, conversion-focused forms, and desktop PageSpeed Insights scores in the mid‑90s.

95Performance
1.0sLCP
0.8sFCP
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Dynamic Sawing & Drilling Web Design

Dynamic Sawing & Drilling Web Design

New dynamicsawcut.com.au — industrial UX, WordPress + Elementor, conversion-first CTAs and verified PageSpeed Insights: 96/100 desktop Performance, 83/100 mobile, 0 CLS and 1.0 s desktop LCP (Lighthouse 13.0.1).

96/100Desktop Performance
83/100Mobile Performance
1.0sLCP (Desktop)
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Procom Plastics Website Redesign

Procom Plastics Website Redesign

Rebuild for procomplastics.com.au — structured product and industry navigation, carousel removal for leaner payloads, clearer CTAs across eight verticals and twelve product ranges, anchored to PageSpeed Insights baselines.

65Mobile PSI
85Desktop PSI
24.1sMobile LCP
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Services Across Melbourne & All of Australia

PMGS redesigns websites for businesses across Australia. Explore location hubs on our main web design page.

What Our Clients Are Saying

Real feedback from Australian businesses, clubs and organisations we've supported with websites, SEO and digital marketing.

We are thrilled with the new basketball club website! The design perfectly captures our team's energy and community spirit. The site is not only visually appealing but also incredibly easy to navigate—whether you're checking fixtures, news or getting involved with the club.

Ome Diane

Local basketball club

OD

We are thrilled with the outstanding service provided by PMGS Digital Marketing. Gayan and his team built an exceptional website for our business, RV Essentials Australia, which perfectly aligns with our brand vision. Their expertise shone through from start to finish.

RV Essentials Australia

RV Essentials Australia

REA

Gayan did the official website for our company, Toolbox Ministry. Working with him is like putting a few colours on a blank canvas and sitting back—a short time later you have something far beyond what you imagined. He totally exceeded our expectations.

Shalitha Bandara

Toolbox Ministry

SB

Gayan is always professional and efficient. He replies promptly to my requests and emails. It is a pleasure to deal with him and his team.

Leanne Leonard

PMGS client

LL

Working with PMGS is so very easy. Highly professional team with excellent customer service! The PMGS team helps whenever you have an issue and they always reply very quickly. We are very happy with your service as our website provider!

Great Aussie Caravans

Great Aussie Caravans

GAC

PMGS is highly professional and flexible to work with. They advised us on various types of digital marketing platforms and how we can achieve our goals through them.

Nalaka Illawathura

PMGS client

NI

Gayan has been fantastic! He is so patient and goes beyond your expectations! He has a lot of knowledge and has very good customer service. We highly recommend!

Marwan Daniel

PMGS client

MD

Have been with PMGS for more than 10 years and have enjoyed high levels of reliance and integrity. Part of our business at TransEco.

Ranjeet Singh

TransEco

RS

PMGS has always provided excellent service and support. Their work is excellent and they go out of their way to make sure you're happy. Great people too.

Jay Estorninho

PMGS client

JE

100% punctuality with high quality service. Fulfilling customer requirements with innovation. I'm a highly satisfied customer and would like to recommend PMGS to others. Keep the good work up.

Tishan Amarasena

PMGS client

TA

Excellent customer service. Best SEO in town will get you on first page of Google and create you a stunning website as well. Highly recommended for any of your IT needs.

Bella Rose

PMGS client

BR

Thank you very much for your great service. The management of Hilltop Caravans really appreciates the cooperation extended towards us for redesigning our website.

D D

Hilltop Caravans

DD

We had a great experience with this company—as a matter of fact they are still helping us with our everyday marketing needs. Very helpful and very efficient. Highly recommended.

O Lopz

PMGS client

OL

The PMGS team has done an amazing job with my company's web presence. Very friendly and easy to work with.

Dammika Jayasinghe

PMGS client

DJ

Fantastic service, great price. Gayan is amazing. Would recommend every time.

Zia Agahi

PMGS client

ZA

Gayan and his team were friendly and helpful. Would recommend them for your website and marketing needs!

Tim Uzun

PMGS client

TU

Reasonable price and good customer service—best SEO Melbourne company!

Gulmira Ramadan

PMGS client

GR

Great service, excellent work, highly recommend.

Love the Scrub

Love the Scrub

LtS

Frequently Asked Questions

Cost, timelines, SEO safety, when to redesign, platform-only refresh, content migration, WordPress/Shopify and staging.

Website redesign costs depend on the size of your site, design complexity, whether a platform change is involved and the level of content restructuring required. PMGS provides fixed-scope quotes with clear deliverables. Contact us for a tailored assessment.

A standard website redesign typically takes 6–10 weeks from audit to launch. Larger sites with platform changes, extensive content restructuring or custom functionality may take 10–14 weeks. PMGS provides a clear timeline during the planning phase.

Not with PMGS. SEO preservation is built into every redesign project. We create comprehensive URL mapping, implement 301 redirects, transfer schema markup and monitor rankings for 30 days post-launch. Your organic visibility is protected throughout.

Common indicators include load times over 3 seconds, a non-responsive mobile experience, bounce rates above 60%, a design that's more than 3 years old, low conversion rates, difficulty editing content, and visual design that looks outdated compared to competitors.

Yes. PMGS can redesign your website on its existing platform — refreshing the design, improving UX and optimising performance without migrating to a new CMS. We also offer platform changes as part of the redesign if that's the better option for your business.

Yes. All existing content is migrated and verified during the redesign process. Where needed, PMGS can restructure, consolidate or rewrite content for improved clarity, scannability and SEO performance.

Yes. PMGS redesigns websites on WordPress, Shopify, WooCommerce, and can also redesign with a platform change to Next.js or other modern frameworks. We recommend the best approach based on your requirements.

Your current website stays live and fully functional throughout the entire redesign process. PMGS builds the new site in a staging environment, and the switch to the new design happens as a managed go-live with zero downtime.

Your Website Is Overdue for a Redesign — Let PMGS Transform It

Get a free redesign assessment from PMGS — we'll audit your current site's design, performance, mobile experience and SEO health and show you exactly what a modern redesign would look like for your business.

Call Us: 1300 946 484

Get a Free Strategy Call

Grow Your Australian Business with Results-Driven Digital Marketing