User Research
Interviews, surveys, analytics review and heatmap analysis to understand how your visitors actually behave — not how you assume they behave.
UI/UX Design Agency Melbourne — User-Centred Interface Design & Experience Strategy for Australian Businesses
UI/UX Design That Makes Your Website Easy to Use, Beautiful to Look At and Built to Convert
PMGS Digital Marketing designs user interfaces and experiences grounded in data, user research and conversion principles — not just aesthetics. Every layout, interaction and user flow is designed to guide visitors toward the action your business needs them to take.
UX Research-Driven | Conversion-Focused Design | Melbourne Based
100+ UX Projects | Avg. 40% Conversion Lift | Research-Driven Design | Same-Day Support | No Lock-In
Why UI/UX Design Is the Difference Between a Website That Looks Good and One That Actually Works
A beautiful website that confuses visitors is a failure. Design isn't just about colour palettes and font choices — it's about how easily a visitor can find what they need, understand your offer and take the action your business depends on.
Most websites are designed around what looks good to the business owner, not what works for the user. The result is high bounce rates, low engagement and visitors who leave without converting — despite the site looking visually polished.
PMGS UI/UX design starts with understanding your users — their goals, behaviours, devices and friction points. We then design interfaces that make completing their tasks effortless. The result is higher engagement, longer sessions, more conversions and a website that genuinely serves your business goals.
UI/UX Design Services We Provide
From user research to final UI design — the full UX process under one roof.
UX Audit
A systematic evaluation of your current site identifying friction points, navigation issues, conversion blockers and usability problems.
Information Architecture
Site structure, navigation hierarchy and content organisation designed so visitors always know where they are and what to do next.
Wireframing
Low-fidelity page layouts mapping content blocks, user flows and conversion paths before any visual design work begins.
UI Design
High-fidelity visual design — typography, colour, spacing, iconography and component design delivered in Figma with developer-ready specifications.
Interaction Design
Micro-interactions, transitions, hover states and responsive behaviour that make the interface feel smooth and intuitive.
Usability Testing
Testing designs with real users before development begins — catching and fixing UX problems when they cost nothing to resolve.
Design System
A reusable component library with documented styles, patterns and guidelines that ensures design consistency as your site grows.
What's Included in This PMGS Service
- User research and persona development
- UX audit and heuristic evaluation
- Competitor UX analysis
- Information architecture and sitemap
- User flow mapping
- Low-fidelity wireframes
- High-fidelity UI design (Figma)
- Mobile-first responsive design
- Interactive prototype
- Usability testing
- Design system and component library
- Developer handoff (Figma specifications)
- Accessibility compliance (WCAG 2.1)
- Revision rounds included
- Dedicated UX/UI designer
- No lock-in contracts
UI vs UX — What's the Difference and Why Both Matter
UI and UX are related but distinct disciplines. Understanding the difference helps you appreciate why both are essential for a website that performs.
| Factor | UX Design (User Experience) | UI Design (User Interface) |
|---|---|---|
| Focus | How the product works and feels to use | How the product looks visually |
| Deliverables | User flows, wireframes, IA, usability testing | Visual design, components, design system |
| Goal | Make it easy, intuitive and efficient to use | Make it beautiful, branded and visually consistent |
| Research | User interviews, analytics, heatmaps, behaviour data | Brand guidelines, visual trends, accessibility standards |
| Impact | Reduces friction and increases task completion rate | Creates trust and emotional brand connection |
| PMGS Covers? | Yes — UX research and strategy | Yes — full UI design and design systems |
What Happens When Websites Are Designed Without UX?
Pretty visuals without structure waste traffic, budget and trust.
High Bounce Rate
Visitors who can't find what they need within the first few seconds leave your site — and they don't come back. Poor UX is the number one cause of high bounce rates.
Low Conversions
A confusing layout, unclear calls-to-action and poorly designed user flows mean visitors never reach the action you need them to take — whether that's filling a form, making a call or completing a purchase.
Mobile Drop-Off
Designs that aren't mobile-first lose over 60% of Australian web traffic. Mobile users have zero patience for interfaces that weren't designed for their device.
Wasted Ad Spend
Driving paid traffic to a poorly designed page means paying for clicks that never convert. Your ad budget is only as effective as the page it lands on.
Accessibility Issues
Non-compliant designs exclude users with disabilities and expose your business to potential legal risk under Australian accessibility standards and the Disability Discrimination Act.
Brand Damage
An outdated, confusing or frustrating website undermines the trust and credibility your business has worked to build. Visitors judge your professionalism by your digital experience.
Getting Started Is Simple — We Handle Everything
Research through handoff — IA, wireframes, UI and tested specs.
Step 1 — Research
User research, analytics review, heatmap analysis and UX audit to understand your users and identify friction points.
Step 2 — Architecture
Sitemap, information architecture and user flow mapping — defining the structural foundation of your design.
Step 3 — Wireframe
Low-fidelity wireframes for all key pages, mapping content hierarchy, conversion paths and responsive layouts.
Step 4 — Design
High-fidelity UI design in Figma with typography, colour, spacing, components and mobile-first responsive layouts.
Step 5 — Test & Handoff
Usability testing with real users, revisions based on findings and developer-ready design specifications.
Trusted by 100+ Australian Businesses
100+
UX Projects Completed
40%
Avg. Conversion Lift
< 3%
Avg. Bounce Rate Reduction
5★
Rated Service
Proven Results That Drive Growth
Companies enhancing the buyer experience with our digital marketing services. See how we can help your business grow.
Jetaway Airport Parking SEO
Search Console–led optimisation for Jetaway Airport Parking — sharper intent alignment on Melbourne Airport parking queries, metadata and snippet performance, plus measurable gains in rankings, organic traffic share, and tracked keyword visibility.
29Top 10 Rankings — Keywords
↑ 9.4Avg. Position
6.1KMonthly Organic Visitors
J&V Elite Motors SEO
Local SEO and on-page uplift for J&V Elite Motors — top‑5 movement on transactional Dandenong queries, suburb landing pages across the south‑east, and sustained organic visibility backed by qualitative performance reporting.
2Local Keywords in Top 5
#9 → #3Used Car Dealers Dandenong
#10 → #4Car Yard Dandenong
J & V Elite Motors Website Design
A conversion-led used car site for Dandenong shoppers — inventory-led flows, strong local trust cues, and verified desktop PageSpeed benchmarks including 100/100 Best Practices and 0.005 CLS.
100/100Best Practices (Desktop)
0.005CLS (Desktop)
0.6sFCP (Desktop)
OZ Homes Insulation SEO
Nationwide insulation eCommerce SEO for ozhomesinsulation.com.au — 433 AU keywords monitored, 215 ranking in positions 1–5, branded #1, and measurable gains on insulated plasterboard and commercial product intents (Ahrefs + GSC-aligned reporting).
433Organic Keywords Ranking AU
215Keywords in Top 5 Positions
#1“OZ Homes Insulation” Branded
Pacific Sensor Technologies SEO
GSC-led technical SEO, intent-mapped category and service pages, and scalable IA for a national B2B instrumentation catalogue — with authority growth across backlinks, AI Overview citations, and competitive SERPs.
251Keywords Ranking
46Top-3 Positions
4.7KBacklinks (+743)
Pacific Sensor Technologies Web Design
How PMGS reworked PST’s homepage hierarchy so technical buyers can discover products faster while Calibration, Rental, and On-Site Services sit visibly alongside catalogue content — anchored to a measurable PageSpeed benchmark.
69Performance
84Accessibility
92SEO
HiTech Power Solutions SEO
How PMGS helped an Australian caravan electrical supplier lift average ranking position, grow click-through rate and expand indexed product pages in Google Search Console.
+8.6Avg Position Gain
+30%CTR
–1,425+ Keywords
Renma Windows & Glazing SEO
Technical SEO, intent-led on-page and local visibility for a Tullamarine aluminium windows & doors manufacturer — sharper commercial rankings, stronger GBP, and compounding organic sessions.
+167%Organic Traffic
#1Ranking for "Renma Windows
+22Positions on "Servery Window
Happy Sprouts Early Learning SEO
Multi-location local SEO across Craigieburn, Beveridge and Greenvale — stronger centre pages, GSC-led refinements, and alignment between Google Business Profile traffic and on-site enrolment journeys.
#2Google
16Top-10 Keywords
–1,900+ Monthly Searches
Greater Geelong Medical Centre
Bulk-billing GP clinic in central Geelong — migrated from a Wix subdomain to greatergeelongmc.com.au with HotDoc booking, bulk-billing messaging, and PSI Desktop 79 with verified Core Web Vitals.
79PSI Desktop Performance
92/100PSI SEO Score
96/100PSI Best Practices
Greater Geelong Medical Centre Google Ads
How PMGS helped a Geelong medical clinic turn high-intent local search and Performance Max into 132 tracked patient bookings and phone enquiries in two weeks — with verified account metrics.
132Conversions in 14 Days
–A$3.44 Avg Cost per Conversion
10.39%Conversion Rate
Meta Ads for Medical Centre: 72 Patient Leads
Full-funnel Meta Ads for Greater Geelong Medical Centre — awareness, lead generation and HotDoc traffic, with 72 patient leads and strong local reach across Greater Geelong.
72Leads
6,022Clicks
52,392People Reached
Denture Clinic Web Design
How PMGS launched nextgendental.com.au for a Campbellfield denture clinic — calm teal-and-white UX, six service pages, booking CTAs end-to-end, and launch-day PageSpeed scores built for an older patient audience.
91/100Accessibility
81/100Desktop Performance
0.005CLS
ITC Asset Management Website Redesign
How PMGS rebuilt itcassetmanagement.com.au — trust-led dark hero, embedded Submit Your Request, sticky Sydney phone CTAs and launch-day PSI scores topping SEO and Best Practices for corporate e-waste and ITAD buyers.
100/100SEO
100/100Best Practices
97/100Accessibility
GPT Tools eCommerce Website Redesign
Modernising GPT Tools’ online store — sharper retail UX for categories and offers, stronger trust cues for trades and DIY buyers, plus PageSpeed and Core Web Vitals improvements across mobile.
65Mobile PSI Performance
PassedCore Web Vitals (field data)
2.3sLCP (field data)
GPT Tools Google Ads
Google Ads restructuring, clearer tracking signals, Performance Max alignment, and ongoing optimisation — building a scalable paid acquisition channel alongside GPT Tools’ eCommerce footprint.
3Core Paid Services Managed
4Strategic Improvement Pillars
5/5Client Satisfaction
Great Alpine Caravans Website Redesign
Refreshing Great Alpine Caravans’ web presence — models-first browsing, trust-led storytelling, and Lighthouse-backed desktop PSI scores tailored to travellers comparing Australian-built caravan lines.
75Desktop PSI Performance
93Accessibility
100Best Practices
Renma Website Redesign
Positioning Renma as a premium Melbourne windows and doors supplier online — clearer IA, stronger trust signals, conversion-focused forms, and desktop PageSpeed Insights scores in the mid‑90s.
95Performance
1.0sLCP
0.8sFCP
Dynamic Sawing & Drilling Web Design
New dynamicsawcut.com.au — industrial UX, WordPress + Elementor, conversion-first CTAs and verified PageSpeed Insights: 96/100 desktop Performance, 83/100 mobile, 0 CLS and 1.0 s desktop LCP (Lighthouse 13.0.1).
96/100Desktop Performance
83/100Mobile Performance
1.0sLCP (Desktop)
Procom Plastics Website Redesign
Rebuild for procomplastics.com.au — structured product and industry navigation, carousel removal for leaner payloads, clearer CTAs across eight verticals and twelve product ranges, anchored to PageSpeed Insights baselines.
65Mobile PSI
85Desktop PSI
24.1sMobile LCP
Explore Our Full Web Design Services
UI/UX, landing pages, redesigns and prototypes — research-led design.
UI/UX Design
User experience and interface design
Landing Page Design
High-converting landing pages
Learn MoreWebsite Redesign
Full website refresh and rebuild
Learn MorePrototype & Wireframing
Interactive prototypes and wireframes
Learn MoreView All Web Design Services
See every web design service in one place.
Learn More
Complete Your Design Project With PMGS
Development, SEO, eCommerce, PPC, branding and full-funnel strategy.
Web Development
Clean code that brings your design to life with performance and scalability.
Learn MoreSEO
SEO-ready designs with proper structure, speed and semantic markup.
Learn MoreeCommerce Solutions
Store design paired with product page and checkout optimisation.
Learn MorePPC
Landing pages designed to convert paid traffic into leads.
Learn MoreBranding & Graphic Design
Consistent visual identity across web, social and print.
Learn MoreAll-In Digital Marketing
Design as part of a full-channel digital growth strategy.
Learn More
What Our Clients Are Saying
Real feedback from Australian businesses, clubs and organisations we've supported with websites, SEO and digital marketing.
Frequently Asked Questions
What UI/UX is, cost, UI vs UX, research, Figma, mobile, developer handoff and UX audits.
UI/UX design is the process of designing digital products (websites, apps, platforms) that are both visually appealing (UI) and easy to use (UX). UX focuses on the structure, flow and usability of the product. UI focuses on the visual design — colours, typography, spacing and interactive elements. PMGS covers both as an integrated service.
UI/UX design costs depend on the project scope — number of pages, complexity of user flows, whether user research and usability testing are included, and the level of design system documentation required. PMGS provides fixed-scope quotes with clear deliverables. Contact us for a tailored quote.
UX (User Experience) design focuses on how the product works — navigation, user flows, information architecture and usability. UI (User Interface) design focuses on how the product looks — visual design, typography, colour and interactive elements. Both are essential for a website that performs well.
Yes. Every PMGS UX project begins with research — analytics review, heatmap analysis and, where appropriate, user interviews or surveys. We design based on data about your actual users, not assumptions.
PMGS uses Figma as our primary design tool for wireframes, UI design, prototyping and design systems. Figma enables real-time collaboration, developer handoff with precise specifications and interactive prototypes that can be tested with real users.
Yes. PMGS designs mobile-first — meaning we design for mobile devices first, then scale up to tablet and desktop. This ensures the majority of your visitors (60%+ on mobile) have an optimal experience.
Yes. Every PMGS UI design is delivered in Figma with component specifications, spacing values, colour codes, typography scales and responsive breakpoints. Developers can inspect and export assets directly from the design file.
A UX audit is a systematic evaluation of your existing website's usability, navigation, conversion paths and user experience. It identifies specific friction points and opportunities for improvement. If your site has high bounce rates, low conversions or poor user engagement, a UX audit is the best starting point.
Your Website Should Work as Good as It Looks — Let PMGS Design It Right
Get a free UX audit from PMGS — we'll evaluate your current site's usability, identify the biggest conversion blockers and show you exactly how UX-driven design can improve your results.