Facebook Ads
Lead generation, retargeting and awareness campaigns reaching the broadest Australian audience across demographics, interests and behaviours.
Paid Social Ads Agency Melbourne — Facebook Ads, Instagram Ads & LinkedIn Ads Management for Australian Businesses
Paid Social Advertising That Generates Leads, Sales and Real Business Growth
PMGS Digital Marketing creates, manages and optimises paid social advertising campaigns across Facebook, Instagram, LinkedIn and TikTok — precision-targeted to your ideal customers with full conversion tracking and transparent monthly reporting.
Meta Business Partner | 200%+ Avg. ROAS | Melbourne Based
Meta Business Partner | $1M+ Social Ad Spend Managed | 200%+ Avg. ROAS | Same-Day Support | No Lock-In
Why Paid Social Advertising Is Essential for Australian Business Growth
Organic reach on social platforms has been declining for years. Even your existing followers only see a fraction of your posts. If you want to reach new customers at scale, paid social advertising is no longer optional — it's essential.
The difference between boosting a post and running a properly structured paid social campaign is significant. Boosted posts have limited targeting, no funnel strategy and no conversion tracking. A real campaign targets specific audiences, serves the right creative at the right funnel stage and measures every lead and sale.
PMGS manages the full paid social lifecycle — from audience building and creative production to campaign optimisation and performance reporting. We focus on one outcome: return on ad spend.
Paid Social Platforms We Manage
We run paid campaigns on every major social platform — targeting the audiences that matter most to your business.
Instagram Ads
Visual ads, Reels ads and Stories ads targeting 18–44 demographics — ideal for consumer brands, retail, hospitality and lifestyle businesses.
LinkedIn Ads
B2B lead generation campaigns targeting by job title, industry, company size and seniority — built for professional services and enterprise sales.
TikTok Ads
Short-form video advertising for brand awareness and younger demographics — ideal for businesses looking to reach Gen Z and younger millennials.
Messenger Ads
Direct-to-DM campaigns that start conversations with prospects — particularly effective for service businesses and appointment-based models.
Remarketing
Re-engage visitors who came to your website but didn't convert — keeping your brand visible as they scroll through their social feeds.
Lookalike Audiences
Find new customers who share the same characteristics as your best existing customers — expanding your reach with precision.
Conversion Tracking
Full Meta Pixel, Conversions API and LinkedIn Insight Tag setup — so every lead, sale and event is tracked and attributed correctly.
What's Included in This PMGS Service
- Paid social audit and strategy
- Campaign structure and setup
- Audience research and targeting
- Custom audience and lookalike building
- Ad creative design (static and video)
- Ad copywriting and A/B testing
- Landing page recommendations
- Meta Pixel and Conversions API setup
- LinkedIn Insight Tag setup
- Remarketing campaign management
- Budget allocation and bid optimisation
- Conversion tracking and attribution
- Monthly performance reports
- Fortnightly optimisation cycles
- Dedicated social ads manager
- No lock-in contracts
Paid Social Ads vs Google Ads — When to Use Each
Understanding the difference helps you invest your advertising budget across the right channels for maximum return.
| Factor | Paid Social Ads | Google Ads |
|---|---|---|
| Targeting | Demographics, interests, behaviours, lookalikes | Search intent keywords |
| Best For | Brand awareness, lead gen, retargeting | High-intent search traffic |
| Ad Format | Visual: images, video, carousels | Text-based search ads |
| Audience Stage | Top and mid-funnel — interrupt and attract | Bottom-funnel — capture active demand |
| Cost | Lower CPM, excellent for reach | Higher CPC, higher intent per click |
| PMGS Recommends | Use both — social builds demand, Google captures it | Use both — best results come from full-funnel |
What Happens When Paid Social Campaigns Are Poorly Managed?
Weak targeting, missing tracking and stale creative waste budget and hand your audience to better-run competitors.
Wasted Ad Budget
Poor targeting and broad audiences burn through budget reaching people who will never become customers. Without proper audience strategy, you're paying for impressions that don't matter.
No Conversion Tracking
Without Meta Pixel, Conversions API or LinkedIn Insight Tag, you can't measure what's working — and the platform's algorithm can't optimise for the results you actually care about.
Creative Fatigue
Running the same ads for too long causes performance to decline steadily. Audiences stop engaging with stale creative, costs rise and results drop.
Wrong Funnel Stage
Sending cold audiences to bottom-of-funnel conversion offers results in low conversion rates and inflated cost-per-lead. Proper funnel sequencing is essential.
Account Restrictions
Policy violations from improperly configured campaigns — misleading claims, restricted content or landing page issues — can result in ad account restrictions or permanent bans.
Competitor Advantage
Competitors with better-targeted, better-optimised paid social campaigns are reaching your audience more effectively and at a lower cost than you are.
Getting Started Is Simple — We Handle Everything
From audit to scale — structured campaigns, verified tracking and continuous optimisation.
Step 1 — Audit & Strategy
We review your current ad accounts, past performance data, audiences and creative to identify what's working, what's wasting budget and where the biggest opportunities are.
Step 2 — Build & Target
Campaign structure, custom audiences, lookalike audiences and ad creative are built — designed around your business goals and funnel strategy.
Step 3 — Launch & Track
Campaigns launch with full conversion tracking active — Meta Pixel, Conversions API and platform-specific event tracking configured and verified.
Step 4 — Optimise & Test
Fortnightly optimisation cycles — creative refreshes, audience refinements, bid adjustments and A/B testing to improve performance continuously.
Step 5 — Report & Scale
Monthly performance reports with ROAS, CPA, lead volume and clear recommendations for scaling what's working and cutting what's not.
Trusted by 100+ Australian Businesses
200%+
Avg. ROAS
$1M+
Social Ad Spend Managed
100+
Campaigns Running
Same Day
Support Response
Proven Results That Drive Growth
Companies enhancing the buyer experience with our digital marketing services. See how we can help your business grow.
Jetaway Airport Parking SEO
Search Console–led optimisation for Jetaway Airport Parking — sharper intent alignment on Melbourne Airport parking queries, metadata and snippet performance, plus measurable gains in rankings, organic traffic share, and tracked keyword visibility.
29Top 10 Rankings — Keywords
↑ 9.4Avg. Position
6.1KMonthly Organic Visitors
J&V Elite Motors SEO
Local SEO and on-page uplift for J&V Elite Motors — top‑5 movement on transactional Dandenong queries, suburb landing pages across the south‑east, and sustained organic visibility backed by qualitative performance reporting.
2Local Keywords in Top 5
#9 → #3Used Car Dealers Dandenong
#10 → #4Car Yard Dandenong
J & V Elite Motors Website Design
A conversion-led used car site for Dandenong shoppers — inventory-led flows, strong local trust cues, and verified desktop PageSpeed benchmarks including 100/100 Best Practices and 0.005 CLS.
100/100Best Practices (Desktop)
0.005CLS (Desktop)
0.6sFCP (Desktop)
OZ Homes Insulation SEO
Nationwide insulation eCommerce SEO for ozhomesinsulation.com.au — 433 AU keywords monitored, 215 ranking in positions 1–5, branded #1, and measurable gains on insulated plasterboard and commercial product intents (Ahrefs + GSC-aligned reporting).
433Organic Keywords Ranking AU
215Keywords in Top 5 Positions
#1“OZ Homes Insulation” Branded
Pacific Sensor Technologies SEO
GSC-led technical SEO, intent-mapped category and service pages, and scalable IA for a national B2B instrumentation catalogue — with authority growth across backlinks, AI Overview citations, and competitive SERPs.
251Keywords Ranking
46Top-3 Positions
4.7KBacklinks (+743)
Pacific Sensor Technologies Web Design
How PMGS reworked PST’s homepage hierarchy so technical buyers can discover products faster while Calibration, Rental, and On-Site Services sit visibly alongside catalogue content — anchored to a measurable PageSpeed benchmark.
69Performance
84Accessibility
92SEO
HiTech Power Solutions SEO
How PMGS helped an Australian caravan electrical supplier lift average ranking position, grow click-through rate and expand indexed product pages in Google Search Console.
+8.6Avg Position Gain
+30%CTR
–1,425+ Keywords
Renma Windows & Glazing SEO
Technical SEO, intent-led on-page and local visibility for a Tullamarine aluminium windows & doors manufacturer — sharper commercial rankings, stronger GBP, and compounding organic sessions.
+167%Organic Traffic
#1Ranking for "Renma Windows
+22Positions on "Servery Window
Happy Sprouts Early Learning SEO
Multi-location local SEO across Craigieburn, Beveridge and Greenvale — stronger centre pages, GSC-led refinements, and alignment between Google Business Profile traffic and on-site enrolment journeys.
#2Google
16Top-10 Keywords
–1,900+ Monthly Searches
Greater Geelong Medical Centre
Bulk-billing GP clinic in central Geelong — migrated from a Wix subdomain to greatergeelongmc.com.au with HotDoc booking, bulk-billing messaging, and PSI Desktop 79 with verified Core Web Vitals.
79PSI Desktop Performance
92/100PSI SEO Score
96/100PSI Best Practices
Greater Geelong Medical Centre Google Ads
How PMGS helped a Geelong medical clinic turn high-intent local search and Performance Max into 132 tracked patient bookings and phone enquiries in two weeks — with verified account metrics.
132Conversions in 14 Days
–A$3.44 Avg Cost per Conversion
10.39%Conversion Rate
Meta Ads for Medical Centre: 72 Patient Leads
Full-funnel Meta Ads for Greater Geelong Medical Centre — awareness, lead generation and HotDoc traffic, with 72 patient leads and strong local reach across Greater Geelong.
72Leads
6,022Clicks
52,392People Reached
Denture Clinic Web Design
How PMGS launched nextgendental.com.au for a Campbellfield denture clinic — calm teal-and-white UX, six service pages, booking CTAs end-to-end, and launch-day PageSpeed scores built for an older patient audience.
91/100Accessibility
81/100Desktop Performance
0.005CLS
ITC Asset Management Website Redesign
How PMGS rebuilt itcassetmanagement.com.au — trust-led dark hero, embedded Submit Your Request, sticky Sydney phone CTAs and launch-day PSI scores topping SEO and Best Practices for corporate e-waste and ITAD buyers.
100/100SEO
100/100Best Practices
97/100Accessibility
GPT Tools eCommerce Website Redesign
Modernising GPT Tools’ online store — sharper retail UX for categories and offers, stronger trust cues for trades and DIY buyers, plus PageSpeed and Core Web Vitals improvements across mobile.
65Mobile PSI Performance
PassedCore Web Vitals (field data)
2.3sLCP (field data)
GPT Tools Google Ads
Google Ads restructuring, clearer tracking signals, Performance Max alignment, and ongoing optimisation — building a scalable paid acquisition channel alongside GPT Tools’ eCommerce footprint.
3Core Paid Services Managed
4Strategic Improvement Pillars
5/5Client Satisfaction
Great Alpine Caravans Website Redesign
Refreshing Great Alpine Caravans’ web presence — models-first browsing, trust-led storytelling, and Lighthouse-backed desktop PSI scores tailored to travellers comparing Australian-built caravan lines.
75Desktop PSI Performance
93Accessibility
100Best Practices
Renma Website Redesign
Positioning Renma as a premium Melbourne windows and doors supplier online — clearer IA, stronger trust signals, conversion-focused forms, and desktop PageSpeed Insights scores in the mid‑90s.
95Performance
1.0sLCP
0.8sFCP
Dynamic Sawing & Drilling Web Design
New dynamicsawcut.com.au — industrial UX, WordPress + Elementor, conversion-first CTAs and verified PageSpeed Insights: 96/100 desktop Performance, 83/100 mobile, 0 CLS and 1.0 s desktop LCP (Lighthouse 13.0.1).
96/100Desktop Performance
83/100Mobile Performance
1.0sLCP (Desktop)
Procom Plastics Website Redesign
Rebuild for procomplastics.com.au — structured product and industry navigation, carousel removal for leaner payloads, clearer CTAs across eight verticals and twelve product ranges, anchored to PageSpeed Insights baselines.
65Mobile PSI
85Desktop PSI
24.1sMobile LCP
Explore Our Full Social Media Marketing Services
Paid social works best with strategy and organic presence. See the full PMGS social media offering.
Amplify Your Paid Social With These PMGS Services
Combine social ads with search, organic and conversion-focused web experiences.
Google Ads
Capture high-intent search traffic alongside your social campaigns for full-funnel paid media coverage.
Learn MoreSEO
Build organic traffic that reduces your long-term dependence on paid advertising.
Learn MoreWeb Design
Landing pages specifically designed to convert paid social ad clicks into leads and sales.
Learn MoreeCommerce Solutions
Product catalogues, shopping ads and conversion-optimised stores built to maximise paid social returns.
Learn MoreCRO
Increase conversion rates on pages receiving paid social traffic — more leads from the same budget.
Learn MoreAll-In Digital Marketing
Paid social as part of a complete multi-channel growth strategy under one team.
Learn More
What Our Clients Are Saying
Real feedback from Australian businesses, clubs and organisations we've supported with websites, SEO and digital marketing.
Frequently Asked Questions
Common questions about Facebook, Instagram, LinkedIn ads and how PMGS runs paid social.
The cost of Facebook and Instagram ads depends on your industry, audience size, competition and campaign objectives. Most Australian SMBs invest between $1,500 and $5,000 per month in ad spend. PMGS charges a separate management fee that covers strategy, creative, optimisation and reporting. Contact us for a tailored quote.
Boosting a post is a simplified ad option with limited targeting, no funnel strategy and no conversion tracking. A proper campaign allows precise audience targeting, A/B creative testing, funnel sequencing, remarketing and full performance measurement. PMGS only runs structured campaigns — never boosted posts.
Your ideal budget depends on your goals, industry and target audience size. PMGS can recommend a starting budget based on your market and objectives. Many of our clients start with $2,000–$5,000/month in ad spend and scale up as results are proven.
The Meta Pixel is a tracking code installed on your website that allows Facebook and Instagram to track visitor actions — page views, form submissions, purchases and more. Without it, the platforms can't optimise your campaigns for conversions and you can't measure ROI. PMGS installs and configures the Pixel and Conversions API as standard.
Yes. PMGS manages LinkedIn advertising campaigns for B2B businesses, professional services and enterprise clients. LinkedIn's targeting options — by job title, industry, company size and seniority — make it the most effective platform for reaching business decision-makers.
A lookalike audience is a targeting feature that finds new people who share similar characteristics to your existing customers. PMGS builds lookalike audiences from your customer lists, website visitors or most engaged social followers to expand your reach with high-quality prospects.
We measure ROAS (return on ad spend), cost-per-lead, cost-per-acquisition, conversion rate, click-through rate and engagement metrics. PMGS delivers monthly reports with clear performance data and actionable recommendations for improving results.
PMGS creates all ad creative — static images, video ads, carousels and copy. Our design and content team produces platform-optimised creative that's A/B tested to find the highest-performing combinations. You approve all creative before it goes live.
Stop Boosting Posts — Start Running Real Paid Social Campaigns Get a free paid social audit from PMGS
We'll review your current ad accounts, targeting, creative and conversion tracking and show you where your budget is being wasted and how to fix it. Call us: 1300 946 484