Custom Store Design
Bespoke Shopify theme design tailored to your brand, products and target audience — not a pre-made template with your logo slapped on.
Learn More
Shopify Development Agency Melbourne — Custom Shopify Stores, Theme Development & Migration for Australian Businesses
Custom Shopify Development That Builds Online Stores Designed to Sell
PMGS Digital Marketing designs, builds and optimises custom Shopify stores for Australian businesses — from bespoke theme development and app integration to platform migration, speed optimisation and ongoing support. No templates. No shortcuts. Just Shopify stores built to convert.
Shopify Partners | 50+ Stores Built | Melbourne Based
Get a Free Shopify ConsultationView Our eCommerce ResultsShopify Partners | 50+ Stores Built | Custom Theme Development | Same-Day Support | No Lock-In
Why Choose Shopify for Your Australian Online Store?
Shopify is the world's leading eCommerce platform, powering millions of online stores globally — and for good reason. It's reliable, scalable, fully hosted and comes with built-in payment processing, security and an extensive app ecosystem.
But a Shopify store is only as good as the way it's built. Off-the-shelf themes look identical to thousands of other stores, load slowly with unoptimised images and apps, and rarely reflect the brand or customer experience your business needs to stand out.
PMGS builds custom Shopify stores that go beyond templates. We design bespoke themes using Shopify's Liquid framework, integrate only the apps your business needs, optimise page speed from day one and structure your store for both conversions and SEO.
Shopify Development Services We Provide
From custom theme builds to platform migration — full Shopify development under one roof.
Theme Development
Custom Liquid theme builds from scratch, giving you full control over layout, functionality and customer experience.
Learn MoreShopify Migration
Seamless migration from WooCommerce, Magento, BigCommerce or any other platform — products, customers, orders and SEO equity preserved.
Learn MoreApp Integration
Strategic integration of shipping, loyalty, reviews, subscriptions and marketing apps — only what your store actually needs.
Learn MoreSpeed Optimisation
Image compression, code minification, app audit and lazy loading — fast-loading stores that convert and rank.
Learn MoreCheckout Optimisation
Streamlined checkout flows with express payment options, guest checkout and trust signals that reduce cart abandonment.
Learn MoreShopify Plus
Enterprise-grade Shopify Plus builds for high-volume stores needing advanced automation, B2B functionality and multi-currency support.
Learn MoreOngoing Support
Post-launch maintenance, feature development, app updates and performance monitoring to keep your store running at its best.
Learn MoreWhat's Included in This PMGS Service
- Custom Shopify store design and build
- Bespoke Liquid theme development
- Mobile-responsive design
- Product catalogue setup and migration
- Collection and navigation architecture
- Checkout flow optimisation
- Payment gateway integration
- Shipping and tax configuration
- App integration and configuration
- SEO foundation setup
- Speed and performance optimisation
- Google Analytics 4 and GTM setup
- Staff training and handover
- 30-day post-launch support
- Ongoing maintenance plans available
- No lock-in contracts
Shopify vs WooCommerce — Which Platform Is Right for Your Business?
Choosing the right eCommerce platform is one of the most important decisions you'll make. Here's how Shopify and WooCommerce compare across the factors that matter most.
| Factor | Shopify | WooCommerce |
|---|---|---|
| Hosting | Fully hosted — no server management required | Self-hosted — you manage the server and hosting |
| Ease of Use | Very easy — non-technical users can manage daily operations | Moderate — requires WordPress familiarity |
| Customisation | Liquid themes + extensive app ecosystem | Full code access — unlimited flexibility |
| Transaction Fees | Shopify Payments (no fee) or third-party gateway + 0.5–2% | No platform transaction fees — gateway fees only |
| Best For | SMBs wanting simplicity, speed and reliability | Businesses needing full customisation and code ownership |
| PMGS Builds? | Yes — Shopify Partners | Yes — WooCommerce specialists |
What Goes Wrong With DIY or Cheap Shopify Builds?
Cut corners on build quality and you pay in speed, differentiation, SEO and lost checkout revenue.
Template Stores
Cookie-cutter themes look identical to thousands of other Shopify stores. There's zero brand differentiation, and your customers can't tell you apart from competitors using the same template.
Slow Load Times
Unoptimised images, bloated app installs and poorly coded themes destroy page speed. Every extra second of load time reduces conversions by an average of 7%.
Cart Abandonment
A confusing checkout flow, limited payment options or missing trust signals drive buyers away at the final step — the most expensive point to lose a customer.
No SEO Foundation
Stores built without proper meta tags, structured data, URL structure and internal linking are invisible to Google. You end up 100% dependent on paid ads for every sale.
App Conflicts
Too many poorly integrated apps cause performance issues, checkout errors and unexpected conflicts that break functionality for your customers.
Migration Data Loss
DIY platform migrations risk losing products, customer data, order history and hard-earned SEO rankings. Recovery can take months.
Getting Started Is Simple — We Handle Everything
Discovery through launch and support — custom Liquid, not templates.
Step 1 — Discovery
We learn about your products, brand, target audience and business goals to define the scope and requirements for your Shopify store.
Step 2 — Design
Custom theme design with UX wireframes, mobile-first layouts and a visual direction that reflects your brand and appeals to your customers.
Step 3 — Build
Liquid theme development, app integration, product catalogue setup, payment gateway configuration and checkout optimisation.
Step 4 — Test & Launch
Comprehensive QA testing, speed optimisation, cross-browser and device testing, then a managed go-live with zero downtime.
Step 5 — Support
Staff training, 30-day post-launch support and optional ongoing maintenance plans to keep your store running at peak performance.
Trusted by 50+ Australian Online Stores
50+
Shopify Stores Built
< 2s
Avg. Load Time
35%
Avg. Conversion Lift
Same Day
Support Response
Proven Results That Drive Growth
Companies enhancing the buyer experience with our digital marketing services. See how we can help your business grow.
Happy Sprouts Early Learning Centres
PMGS helped Happy Sprouts Early Learning Centres optimise their online presence with a tailored digital marketing strategy that connected them with families looking for high-quality childcare. By enhancing their website and driving targeted traffic, we helped them reach more parents and grow their enrolments across multiple locations.
62%Increase in SEO Traffic
Top 3Increase in Category Rankings
48%Revenue Growth
Procom Plastics Extrusions
With a focus on B2B growth, PMGS worked closely with Procom Plastics Extrusions to improve their online visibility. Through comprehensive SEO and targeted Google Ads campaigns, we helped Procom Plastics increase brand awareness and attract quality leads, all while staying ahead of their competition in the manufacturing sector.
156%Google Traffic
#2Increase in Category Rankings
Top 5SEO position for keywords
ICC Engineering Consultancy
PMGS partnered with ICC Engineering Consultancy to improve their digital marketing strategy. By optimising their website and using PPC campaigns, we increased visibility for their specialised services, driving more leads and inquiries. Our tailored strategy helped ICC Engineering Consultancy connect with more businesses in need of engineering solutions.
89%Increase in SEO Traffic
2.4xGoogle Traffic
320%ROAS
Jetway Airport Parking
For Jetway Airport Parking, PMGS implemented a targeted digital marketing strategy that increased both visibility and bookings. Through effective SEO and a refined local marketing campaign, we helped Jetway Airport Parking reach more travellers, driving growth and ensuring they stood out as a top choice in the Melbourne area.
78%Increase in Social Traffic
65%Revenue Growth
#1Increase in Category Rankings
Explore Our Full eCommerce Solutions
Pair your Shopify build with SEO, product pages, payments and growth strategy.
Shopify Development
Custom Shopify stores
WooCommerce Development
WordPress eCommerce
Learn MoreeCommerce SEO
Rank products on Google
Learn MoreProduct Page Optimisation
Convert more visitors
Learn MorePayment Gateway Integration
Secure payment setup
Learn MoreeCommerce Strategy
Growth planning and roadmap
Learn MoreView All eCommerce Solutions
See every eCommerce service in one place.
Learn More
Complete Your eCommerce Growth With PMGS
Support your Shopify launch with design, dev, organic, paid and social.
Web Design
Landing pages and storefronts designed for conversion.
Learn MoreWeb Development
Custom development for complex eCommerce requirements.
Learn MoreSEO
Organic rankings that drive free traffic to your store.
Learn MorePPC
Google Shopping and search ads driving immediate sales.
Learn MoreSocial Media Marketing
Social commerce and paid social for product promotion.
Learn MoreAll-In Digital Marketing
Full-channel strategy built around your eCommerce growth.
Learn More
Services Across Melbourne & All of Australia
PMGS builds Shopify stores for businesses across Australia. Explore location hubs on our main eCommerce solutions page.
What Our Clients Are Saying
Real feedback from Australian businesses, clubs and organisations we've supported with websites, SEO and digital marketing.
Frequently Asked Questions
Answers about custom Shopify builds, timelines, migration, Plus and support.
The cost of a custom Shopify store depends on the complexity of the design, number of products, integrations required and any custom functionality. PMGS provides fixed-scope quotes so you know exactly what you're paying for. Contact us for a tailored quote based on your requirements.
A standard custom Shopify store typically takes 4–8 weeks from discovery to launch. More complex builds with custom functionality, large product catalogues or platform migrations may take 8–12 weeks. PMGS provides a clear timeline during the discovery phase.
Yes. PMGS handles full platform migrations from WooCommerce, Magento, BigCommerce, Squarespace and other platforms. We migrate products, customers, order history and preserve SEO equity through proper URL redirects and structured data.
Shopify is designed for small to mid-sized businesses. Shopify Plus is the enterprise tier, offering advanced automation, B2B wholesale functionality, multi-currency support, higher API limits and dedicated support. PMGS builds on both platforms.
PMGS builds custom Shopify themes using Shopify's Liquid framework. We do not use pre-made templates. Every store we build is designed and coded specifically for the client's brand, products and customer experience.
Yes. We integrate shipping providers, payment gateways, email marketing platforms, CRM systems, accounting software, loyalty programmes and any other tools your business uses. We also audit existing app installs and remove anything unnecessary that's slowing your store down.
Yes. Every PMGS Shopify build includes an SEO foundation — clean URL structure, meta tags, structured data, image alt text, sitemap configuration and internal linking. For ongoing SEO work, our eCommerce SEO service provides dedicated optimisation.
Yes. PMGS offers 30-day post-launch support included with every build, plus optional ongoing maintenance plans that cover feature development, app updates, performance monitoring and design refinements.
Ready to Build a Shopify Store That Actually Sells? Get a free Shopify consultation from PMGS
We'll review your requirements and show you exactly what a custom Shopify build looks like for your business. Call us: 1300 946 484