Happy Sprouts Craigieburn Google Ads — 221% Higher Conversion Rate & 94% Lower Cost Per Conversion

PMGS worked with Happy Sprouts Early Learning in Craigieburn to improve Google Ads efficiency for childcare tour and enrolment enquiries. Over a 30-day optimisation window, the account delivered stronger conversion rate and a materially lower cost per conversion compared with the prior Search-heavy baseline — by balancing Search with Performance Max and aligning traffic with tour-focused landing experiences.

For the full breakdown (metrics context, approach, and services), read the Happy Sprouts Craigieburn Google Ads case study. To discuss a similar programme for your centre, book a free Google Ads audit or explore Google paid advertising for Australian businesses.