Crawlability Issues
Search engines must access every important page. Blocked pages, robots.txt errors, or incorrect settings can block crawling. We review crawl paths and remove barriers to ensure discovery.
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Fix Crawl Errors, Indexing Problems and Website Performance Issues
Technical SEO Services That Improve Your Website Rankings
PMGS Digital Marketing identifies and fixes technical problems that prevent websites from ranking. Our technical SEO services include detailed audits, crawl issue fixes, indexing improvements, page speed optimisation, and site structure corrections to help search engines read and rank your website correctly.
What Is Technical SEO and Why Does It Matter
Technical SEO ensures your website functions effectively behind the scenes. It enables search engines to crawl, index, and understand your content. A strong technical foundation helps search engines rank your pages with confidence.
Many websites have quality content but struggle to rank due to technical issues. Crawl errors, indexing issues, slow page speed, and poor site structure can hinder search engines from effectively crawling your pages.
Technical SEO addresses these issues. A technical SEO audit identifies problems affecting visibility, followed by improvements to page speed, indexing, crawl access, and site structure. Optimising these areas makes your website easier for search engines to understand and can boost your rankings.
Technical SEO Issues We Find and Fix
Many websites struggle to rank due to hidden technical issues that prevent search engines from crawling, indexing, and understanding pages. Our technical SEO audit identifies and resolves these barriers to improve search performance.
Indexation Problems
Pages not indexed cannot appear in search results. Noindex tags, duplicate signals, and incorrect canonical settings often cause this. We identify and fix these issues to ensure that the correct pages are indexed.
Learn MoreCore Web Vitals
Search engines assess page load speed and stability. Poor Core Web Vitals scores hurt rankings and user experience. We identify and fix performance issues causing slow or unstable behaviour.
Learn MoreSite Speed
A slow website frustrates users and lowers search performance. Large images, heavy scripts, and slow server responses are common causes. We optimise these to improve load speed and browsing experience.
Learn MoreMobile Usability
Most users browse on mobile devices. Pages that are hard to read or interact with on small screens can lower rankings and engagement. We fix layout, viewport, and usability issues to ensure a smooth mobile experience.
Learn MoreBroken Links and 404 Pages
Broken links direct users and search engines to nonexistent pages, creating a poor experience and wasting crawl resources. We locate and repair these links to ensure smooth site navigation.
Learn MoreXML Sitemap Issues
Search engines use XML sitemaps to find important pages. Missing, outdated, or incorrect sitemaps slow indexing. We keep your sitemap accurate and up to date for faster content discovery.
Learn MoreRedirect Chains
Multiple redirects slow page loads and reduce link value. Redirect chains and loops hinder search engines from reaching the final pages. We simplify redirects for direct access.
Learn MoreStructured Data
Structured data helps search engines understand page content. Missing or incorrect schema markup can limit the availability of enhanced search results. We review and fix structured data to boost visibility.
Learn MoreHTTPS and SSL Issues
Secure websites build trust and improve search performance. Mixed content warnings and incorrect security settings cause issues for users and search engines. We ensure all pages load securely and meet current standards.
Learn MoreHreflang Tag Errors
Websites targeting multiple countries or languages require correct hreflang tags. Incorrect tags cause duplicate content or display the wrong pages to users. We fix these tags to ensure proper targeting.
Learn MoreJavaScript Rendering Issues
Websites relying on JavaScript may prevent search engines from rendering content properly, risking missed indexing. We ensure search engines can access and read JavaScript-generated content.
Learn MoreDuplicate Page Versions
Duplicate content across multiple URLs confuses search engines and weakens authority. We identify duplicates and consolidate signals to the preferred page.
Learn MorePagination Issues
Large websites use pagination for listings or archives. Incorrect settings hinder search engines' ability to understand page relationships. We configure pagination correctly to improve navigation.
Learn MoreOrphan Pages
Orphan pages lack links from other pages, making them hard to discover and often ignored by search engines. We identify and properly link these pages within the site structure.
Learn MoreInternal Linking Problems
Internal links help search engines understand which pages are important. Weak linking structures can hide valuable pages from search engines. We improve internal linking so authority flows properly across the website.
Learn MoreWhat Is Included in a PMGS Technical SEO Audit
Our technical SEO audit examines your website's structure to identify issues affecting crawling, indexing, and search performance.
- Full Site Crawl (Screaming Frog / Sitebulb)
- Google Search Console Analysis
- Google Analytics 4 Integration Check
- Core Web Vitals Assessment (LCP / CLS / INP)
- Site Speed and PageSpeed Insights Review
- Mobile Usability Testing
- Crawlability and Robots.txt Review
- XML Sitemap Audit
- Indexation and Canonicalisation Audit
- Redirect Chain Analysis
- Structured Data / Schema Review
- HTTPS and SSL Configuration Check
- Internal Linking Structure Analysis
- Duplicate Content Detection
- Prioritised Fix Recommendations
- Full Technical SEO Report and Roadmap
Core Web Vitals Google Page Experience Ranking Factor
Core Web Vitals are Google metrics that assess your website's speed, stability, and responsiveness. They affect rankings and user experience. Many sites fail at least one metric. Our technical SEO team identifies and resolves these issues.
LCPLargest Contentful Paint
Largest Contentful Paint measures how quickly the main content, like a hero image or headline, becomes visible. The target is under 2.5 seconds. Poor LCP often results from slow server response, large images, or render-blocking resources.
CLSCumulative Layout Shift
Cumulative Layout Shift measures page stability during loading. A good score is below 0.1. Unexpected element shifts disrupt user experience, often caused by images without fixed sizes or late-loading content that pushes elements down.
INPInteraction with Next Paint
Interaction to Next Paint measures how quickly a page responds to user clicks, taps, or interactions. The recommended target is under 200 milliseconds. Slow responses typically result from heavy JavaScript or complex scripts blocking the browser.
Our Technical SEO Process Audit Fix Monitor Repeat
Our structured process ensures your website's technical foundation is optimised for search, enabling better crawling, indexing, and rankings.
1. Full Site Audit
We perform a comprehensive technical SEO audit to evaluate your website's structure and performance. Each page is crawled to identify errors, indexing issues, slow load times, and other technical barriers affecting search rankings.
2. Prioritise Issues
We prioritise issues by their impact on search performance. Problems affecting crawling, indexing, and page experience are addressed first to maximise SEO benefits.
3. Implement Fixes
Our team resolves technical issues or provides clear instructions for developers. This includes improving page speed, correcting indexing signals, fixing redirects, and addressing structural issues on the website.
4. Verify and Test
After implementation, we verify that changes are effective using tools such as Google Search Console, technical crawlers, and performance testing platforms to confirm that issues are resolved.
5. Monitor and Maintain
Technical SEO requires continuous monitoring. We regularly assess your website's technical health to detect new issues early and sustain strong search performance.
Industry Leading Technical SEO Tools
We use tools trusted by top SEO agencies to analyse your website's technical health, examining crawl behaviour, indexing signals, page performance, and structure to identify issues affecting search visibility.
Screaming Frog
Best for: Full site crawl analysis
Screaming Frog crawls your entire website to detect technical issues such as broken links, redirect chains, duplicate pages, missing metadata, and crawl errors that affect search visibility.
Google Search Console
Best for: Google insights
Google Search Console offers direct insights from Google on your website's search performance. It monitors indexing status, crawl coverage, search metrics, and Core Web Vitals.
PageSpeed Insights
Best for: Speed and UX metrics
PageSpeed Insights measures page speed and user experience on mobile and desktop, highlighting Core Web Vitals scores and identifying elements that slow page loading.
Sitebulb
Best for: Advanced crawl analysis
Sitebulb offers advanced crawl analysis and detailed SEO reports. It identifies structural issues, crawl errors, internal linking gaps, and other technical problems affecting large or complex sites.
Ahrefs and Semrush
Best for: Technical and search insights
Ahrefs and Semrush deliver technical SEO insights alongside keyword and backlink data, helping us assess both the website's technical health and overall search performance.
GTmetrix
Best for: Page speed analysis
GTmetrix conducts detailed page speed and performance analysis. It reveals how each resource loads and identifies scripts, images, or files that slow down your website.
Explore Our Full Range of SEO Services
Technical SEO is the foundation of strong search performance. When your website's technical structure functions properly, other SEO strategies yield better results.
Technical SEO
Improve website crawlability, indexing, site speed, and technical performance.
On Page SEO
Optimise each page to target the right keywords and improve content relevance.
Learn MoreLocal SEO
Improve visibility in Google Maps and local search results to attract nearby customers.
Learn MoreSEO Audit
Complete analysis of your website to identify SEO issues and growth opportunities.
Learn MoreView All SEO Services
View All SEO Services
Maximise Your Technical SEO Gains With These Services
Technical SEO fixes unlock your website's ranking potential. Combine them with these services to boost visibility, improve performance, and drive traffic.
On Page SEO
Optimise page content after fixing technical issues. On-page SEO improves headings, content structure, keyword targeting, internal linking, and metadata so search engines understand and rank each page.
Learn MoreWeb Development
Build or improve your website with clean, SEO-friendly code and a strong technical structure. Good development practices ensure fast page load times, proper site architecture, and a solid foundation for search optimisation.
Learn MoreWebsite Speed
Improve website speed and loading performance across all pages. Speed optimisation reduces load times, improves Core Web Vitals scores, and ensures visitors can access content quickly on all devices.
Learn MoreContent Marketing
Create SEO-focused content that helps your pages rank for valuable keywords. Content marketing supports technical SEO by publishing relevant articles, guides, and resources that attract search traffic.
Learn MorePPC
Drive immediate traffic through paid advertising while SEO builds long-term visibility. PPC campaigns generate quick leads and support growth while organic rankings develop.
Learn MoreSEO Audit
Perform a complete analysis of your website's SEO performance. An SEO audit reviews technical issues, content quality, keyword targeting, and search visibility to find opportunities for improvement.
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Technical SEO Services Across Australia
We provide technical SEO audits and fixes for businesses across Australia.
Technical SEO Services Across Australia
PMGS Digital Marketing provides technical SEO services to businesses across Australia.
AustraliaSydneyMelbourneBrisbanePerthAdelaideCanberraHobartDarwinVictoriaNew South WalesQueenslandWestern AustraliaSouth AustraliaTasmaniaNorthern Territory
What Our Clients Are Saying
Real feedback from Australian businesses, clubs and organisations we've supported with websites, SEO and digital marketing.
Frequently Asked Questions
Common questions about our technical SEO services, process, and pricing.
Technical SEO improves a website's technical structure so search engines can crawl, index, and understand its pages. It includes site speed optimisation, Core Web Vitals improvements, mobile usability, structured data, and fixes for crawl or indexing issues.
The cost of a technical SEO audit in Australia depends on website size and complexity. Small business websites usually require simpler audits, while larger sites require deeper analysis that covers crawl errors, indexing issues, Core Web Vitals, and website structure.
Technical SEO improves a website's technical foundation, such as crawlability, site speed, and indexing. On-page SEO focuses on optimising page content, keywords, headings, and internal links to help pages rank for specific search queries.
Core Web Vitals are performance metrics Google uses to measure user experience. They evaluate loading speed, visual stability, and page responsiveness. Websites that perform well on these metrics offer a better user experience and maintain stronger search visibility.
Some technical SEO issues can be fixed quickly, such as broken redirects or crawl errors. Larger improvements, such as site structure changes or speed optimisation, may take longer. Results usually appear once search engines recrawl and reindex updated pages.
Yes. Technical problems such as crawl errors, slow-loading pages, indexing issues, or broken redirects can prevent search engines from properly accessing content. When these issues occur, rankings and search visibility may drop until they are resolved.
Crawl budget is the number of pages that search engines crawl on a website within a given time period. If a site has duplicate pages or technical issues, search engines may waste crawl budget on duplicate pages instead of indexing important content.
A technical SEO service should identify and fix issues, not just report them. After an audit, issues are prioritised and resolved to improve crawlability, indexing, website performance, and search visibility.
Find Out What's Holding Your Website Back
Get a free technical SEO audit from PMGS Digital Marketing and discover the issues affecting your website's search performance. We crawl your entire site to identify crawl errors, indexing issues, slow page speed, and other technical barriers, then provide a clear roadmap of fixes to improve rankings and overall search visibility.
Our free audit covers
- Full site crawl analysis
- Crawl error identification
- Indexing issue review
- Core Web Vitals assessment
- Page speed analysis
- Mobile usability check
Find Out What's Holding Your Website Back Get a free technical SEO audit.
We crawl your entire site to identify crawl errors, indexing issues, slow page speed, and other technical barriers, then provide a clear roadmap of fixes to improve rankings and overall search visibility. Call us: 1300 946 484