Ready Glaze Web Design — Modern Next.js Website for a Melbourne Glass Supplier
PMGS designed and developed a modern Next.js website for Ready Glaze — clearer product navigation, a quote-focused user journey, and a 90/100 mobile PageSpeed Insights score.
Mobile PSI: 90/100 | LCP: 3.4 s | CLS: 0 | Next.js Front End
Client overview
The Client
Ready Glaze is a Melbourne-based glass supplier specialising in made-to-measure products for homes, renovations and trade projects. Its offering includes shower screens, robe sliding doors, mirrors, custom glass, glass floors and balustrades, with a quote-driven model designed around accurate measurements and custom manufacturing.
Because the business serves both DIY customers and professional glaziers, the website needed to do more than display products. It had to organise a broad product range clearly, build trust quickly and make the path to a quote feel simple and practical.
The Challenge
Ready Glaze needed a more modern website that better reflected the quality of its products and the professionalism of its service. The existing digital experience needed to support a clearer structure for multiple product categories while making it easier for visitors to understand what the business offered and how to request a quote.
The challenge was not only visual. The website also needed to support a better user journey for different audience types, including homeowners looking for custom glass products and trade customers who needed a dependable local supplier.
Problem Summary
- ✘ Broad product categories needed clearer organisation so users could quickly find the right solution.
- ✘ The site had to appeal to both DIY and trade audiences without creating a fragmented user experience.
- ✘ The quote journey needed to feel more direct, with a stronger path from product discovery to enquiry.
- ✘ The brand needed a more modern front end that better matched its local manufacturing capability and product quality.
The PMGS Strategy
PMGS approached the project as a conversion-focused web design and development build. The objective was to create a cleaner, faster and more structured website that would make Ready Glaze's technical product range easier to browse while reinforcing trust and guiding users toward a quote request.
The front end was built using Next.js, giving the website a more modern framework for performance, scalability and long-term maintainability. This helped create a smoother experience across key landing pages and product sections while supporting a more polished mobile and desktop presentation.
PMGS also focused on information hierarchy and conversion flow. The site was structured to introduce the product range clearly, explain the quote process in plain language and highlight the practical benefits of working with a Melbourne-based made-to-measure glass supplier.
Strategy Pillars
1. Product-Led Navigation
PMGS structured the site around core product categories so users could move quickly between shower screens, mirrors, custom glass, robe sliding doors and balustrades. This made a wide product range easier to scan and understand.
2. Quote-Focused UX
The user journey was built around helping visitors move from browsing to action. Clear calls to action and a simplified enquiry flow supported the quote-first nature of the business.
3. Next.js Front-End Build
Using Next.js gave Ready Glaze a modern website foundation with a cleaner front end and better performance potential. This created a more reliable base for future growth and marketing activity.
4. Dual-Audience Messaging
Content and page structure were shaped to support both residential and trade users. This allowed the site to stay clear and focused while still addressing two important customer groups.
5. Trust and Clarity
PMGS highlighted made-to-measure manufacturing, local Melbourne servicing and a straightforward ordering process. These trust signals helped reduce friction and support stronger enquiry intent.
The Results
The completed Ready Glaze website gives the business a stronger digital presence that aligns with its local manufacturing capabilities and custom product offering. The site now presents the product range more clearly, supports a more structured enquiry journey and gives the brand a more modern and credible online presence.
The project also delivered a measurable mobile performance result. In Google PageSpeed Insights, the Ready Glaze homepage recorded a 90/100 mobile performance score, with 1.0 seconds First Contentful Paint, 3.4 seconds Largest Contentful Paint, 20 ms Total Blocking Time, 0 Cumulative Layout Shift and a 4.1 seconds Speed Index.
Mobile PSI: 90/100 | FCP: 1.0 s | LCP: 3.4 s | TBT: 20 ms | CLS: 0 | Speed Index: 4.1 s
PageSpeed Insights — mobile lab data for the Ready Glaze homepage (performance score and lab web vitals).
| Metric (mobile) | Score / value |
|---|---|
| Performance (mobile) | 90 |
| First Contentful Paint | 1.0 s |
| Largest Contentful Paint | 3.4 s |
| Total Blocking Time | 20 ms |
| Cumulative Layout Shift | 0 |
| Speed Index | 4.1 s |
Figures are from the analysed mobile PageSpeed Insights report (lab environment) captured for this case study.
Detailed Results
- Delivered a modern Next.js front-end website for a Melbourne made-to-measure glass supplier.
- Improved the presentation of Ready Glaze's core product categories, making the site easier to navigate for both residential and trade users.
- Created a clearer, quote-focused user journey to support enquiries and reduce friction between product discovery and conversion.
- Strengthened the credibility of the brand by aligning the website presentation with the business's manufacturing capability and local service positioning.
- Achieved a 90/100 mobile PageSpeed Insights performance score on the homepage.
- Recorded a CLS score of 0, indicating a stable loading experience without unexpected layout movement.
Visual evidence: Homepage and product category screenshots, quote CTA placements, and the mobile PageSpeed Insights report for the Ready Glaze homepage.
What the Client Says
PMGS made the whole process straightforward and delivered a website that clearly showcases our products and makes it easier for customers to request a quote.
— Ready Glaze
Services Used in This Project
- Web Design
PMGS designed a clearer, more modern website experience that made a technical product range easier to browse and understand.
- Web Development
The site was developed with a Next.js front end to improve presentation, support performance and create a more scalable website foundation.
- UX Strategy
The user journey was structured around product discovery, trust-building and quote generation, helping the website better support real enquiries.
More Results Like This
- Web design and development projects built around a clear quote or lead conversion goal.
- Manufacturing and trade businesses serving both consumer and professional buyers.
- Next.js and performance-conscious builds where PageSpeed Insights supports launch-quality UX.
Want Results Like These for Your Business ?
Ready Glaze needed a website that looked modern, communicated a broad product range clearly and supported a stronger enquiry journey. PMGS delivered a Next.js front end designed around clarity, usability and performance.